集体住房补贴:可持续发展的公共政策建议

IF 3.7 4区 管理学 Q2 BUSINESS Journal of Macromarketing Pub Date : 2023-12-19 DOI:10.1177/02761467231222538
L. R. Rodríguez-Reyes, Mara Alejandra Cortés Lara
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引用次数: 0

摘要

政府促进可持续住宅建设和住房的一种方式是补贴单个住宅对可持续技术的投资。这些计划的问题在于,它们通过支持在小规模上具有技术和经济意义的技术,激励低效投资。此外,这种安排构成了一个有缺陷的营销系统,从长远来看,对全球福祉和可持续发展的影响有限,因为它排除了更有效的可持续发展技术。本文针对这些缺陷,设计了一项基于政府与房主之间契约的公共政策提案,激励房主采用集体可持续技术,通过改变主导行为者(政府)的行为来改变营销体系。结果表明,房主选择参与新的集体项目以换取补贴的均衡是可行且稳定的。此外,从长远来看,建议计划的推广可能会产生一种新的方式,激励人们更有效地使用可持续住宅技术。
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Collective Housing Subsidies: A Public Policy Proposal for Sustainability
One way in which governments foster sustainable homebuilding and housing is by subsidizing single homes’ investment in sustainability technologies. The problem with these programs is that they incentivize inefficient investment by supporting technologies that make technical and economic sense on a small scale. Furthermore, this arrangement constitutes a flawed marketing system, producing a limited impact on global well-being and sustainability in the long term, as it rules out more efficient sustainability technologies. This paper addresses these shortcomings by designing a public policy proposal based on a contract between the government and homeowners that incentivizes the adoption of collective sustainable technologies, changing the marketing system with a shift in the behavior of a dominant actor, the government. Results indicate that an equilibrium in which the homeowners choose to participate in the new collective program in exchange for a subsidy is feasible and stable. Moreover, the generalization of the proposed program may generate a new way to incentivize the more efficient use of sustainable home technologies in the long run.
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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