媒体化时代的身份复原力:比较员工和公民对公共组织的看法

IF 4.1 3区 管理学 Q2 BUSINESS Public Relations Review Pub Date : 2023-12-22 DOI:10.1016/j.pubrev.2023.102416
Irina Lock , Sandra Jacobs
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引用次数: 0

摘要

有些组织在媒体上曝光率很高。这种媒体报道会让员工了解他人对其组织的看法。因此,感知到的知名度可能与员工如何看待其组织以及如何构建组织身份有关。本研究对这一命题进行了实证检验。因此,本研究将哈奇-舒尔茨的组织身份动态模型与媒介化相结合,以了解员工在形成组织身份时对环境的敏感程度。在两项在线调查中,我们比较了员工(N = 109)和具有代表性的公民样本(N = 1417)对荷兰犯罪部门一家知名度很高的公共组织的看法,考虑到感知到的媒体影响的作用,我们将身份-声誉过程分开。我们进一步比较了组织内部两个子群体的身份认知。我们发现,公民对组织的看法比员工更积极,这表明员工和公民对组织的看法不一致。在两个组织子群体中的一个群体中,研究结果表明,员工认为的声誉(员工认为公民是如何看待他们的组织的)与实际声誉(公民实际上是如何看待组织的)之间的偏差越大,员工的认同感就越弱。此外,员工似乎对媒体对其组织的报道和公民的声誉认知很敏感。然而,这种环境敏感性并不影响他们对组织的认同。我们将此解释为一种有弹性的身份认同,它代表了员工在其组织身份认知(他们认为是核心的、独特的和持久的)和外部利益相关者(即媒体、公民)对组织的认知之间的操控,随着时间的推移,这种操控积极地区分了组织的现状和未来。
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Identity resilience in times of mediatization: Comparing employees’ with citizens’ perceptions of a public organization

Some organizations are highly visible in the media. This media coverage informs employees about others’ perceptions of their organization. Consequently, perceived visibility may be related to how employees think about their organization and how they construe organizational identity. This study empirically tests this proposition. It therefore combines aspects of Hatch & Schultz’ model of organizational identity dynamics with mediatization to understand to what extent employees are sensitive toward their environment when forming an organizational identity. In two online surveys comparing employees’ (N = 109) and a representative sample of citizens’ (N = 1417) views on a highly visible Dutch public organization from the crime sector, we disentangle the identity-reputation process considering the role of perceived media impact. We further compare identity perceptions of two intraorganizational sub-groups. We find that citizens view the organization more positively than employees, which points to a misalignment between employees’ and citizens’ perceptions of the organization. In one of the two organizational sub-groups, the findings show that the larger the misalignment between construed reputation (how do employees think that citizens perceive their organization?) and actual reputation (how do citizens in fact perceive the organization?), the weaker employees’ perception of identity. Furthermore, employees appear to be sensitive toward the media coverage of their organization and citizens’ reputation perceptions. Yet, this environmental sensitivity does not impact on their organizational identity. We interpret this as a resilient identity, which represents the maneuvering of employees between their organizational identity perception (what they perceive as central, distinct, and enduring) and external stakeholders’ (i.e., the media, citizens) perceptions of the organization that over time positively distinguishes what the organization is and will remain.

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来源期刊
CiteScore
8.00
自引率
19.00%
发文量
90
期刊介绍: The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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