欧洲食品工业的数字化战略视角:非线性联系分析

Alhamzah Alnoor, Abbas Gatea Atiyah, Sammar Abbas
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引用次数: 0

摘要

目的 组织利用数字技术实现其战略目标。向数字化的转变是一项重大挑战,因为它要求企业建立影响组织设计的数字化前景。因此,对欧洲食品行业的制度理论和创业导向理论的研究成为近期研究的重点。 为此,我们收集了欧洲食品行业 83 家相关公司的数据。通过应用偏最小二乘结构方程模型(PLS-SEM)和人工神经网络(ANN)方法的混合阶段,本研究捕捉到了研究构念之间的因果-非线性关系。 研究结果 研究结果显示,制度理论和创业导向理论变量会影响数字化战略的采用。电子商务能力和数字化转型也存在双重交互作用。非线性关系的结果证实,数字化战略的采用受数字化转型的影响很大,其次是风险承担、数字化领导力、电子商务能力、组织敏捷性、主动性和创新性。 研究局限/启示 作者就数字化战略最具影响力的决定因素为从业人员和学术界提供了重要启示--企业必须在其各个部门迅速推进数字化,以实现其目标。企业领导层必须认识到,让员工掌握必要的技能是实现数字化的第一步。 原创性/价值 本研究强调了食品行业的数字化战略,这通常是一个被忽视的调查领域。本研究确定了采用数字化战略的一些重要预测因素,以及数字化转型和电子商务能力的交互作用。这种关系很少被讨论。此外,本研究还采用了 SEM-AAN 混合方法,因此具有独创性。
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Toward digitalization strategic perspective in the European food industry: non-linear nexuses analysis

Purpose

Organizations deal with digital technologies to achieve their strategic goals. The shift toward digitization is a major challenge because it requires companies to create a digital outlook that influences organizational design. As a result, investigation of institutional theory and entrepreneurial orientation theory in the European food industry has become the focus of research in recent times.

Design/methodology/approach

To this end, data were collected from 83 companies related to the food industry in the European context. By applying a hybrid phase of the partial least squares structural equation modeling (PLS-SEM) and artificial neural network (ANN) methods, this study captured the causal–non-linear relationships among the study constructs.

Findings

The findings revealed that the variables of institutional theory and entrepreneurial orientation theory affect the adoption of the digital strategy. There is also a dual interaction role for e-business capabilities and digital transformation. The results of non-linear relationships confirmed that digital strategy adoption is highly influenced by digital transformation, followed by risk-taking, digital leadership, e-business capabilities, organizational agility, proactiveness and innovativeness.

Research limitations/implications

The authors provided significant implications for practitioners and academics about the most influential determinants of digital strategy – businesses must move swiftly toward digitization across its various units to achieve their objectives. An organization’s leadership must realize that equipping the employees with necessary skills is the first step toward digitalization.

Originality/value

The current study underscores the digital strategy, which is usually an overlooked area of investigation, in the food industry. The study identifies some important predictors of digital strategy adoption with the interaction’s role of digital transformation and e-business capabilities. Such relationships have been rarely discussed. In addition, the adoption of a hybrid SEM-AAN approach makes the study an original one.

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来源期刊
CiteScore
7.20
自引率
13.20%
发文量
69
期刊介绍: The Asia Pacific Journal of Business Administration (APJBA) publishes original research on: Business Strategy and Policy, Accounting and Board Governance, Marketing and People Management, and Operations and Supply Chain Management. The journal welcomes practical and skill-based submissions in these areas. There is particular interest in submissions regarding: Sustainable Business Practices, Quality Management Practices, Innovation and Creativity in Management, as well as Managing a Learning Organisation. The Asia Pacific region is full of collaborations between government, NGOs and private enterprise. Submissions are welcome which contribute to our understanding of partnerships and the cross-cultural issues. Research methods vary, and the journal is interested in the full diverse of qualitative (case and action research, etc) as well as quantitative survey studies and their recommendations. The APJBA seeks to become a forum for both established scholars and early career researchers in all aspects of management and business in the Asia-Pacific region. Emphasis is on rigour and relevance, on theory and practice, in a globalised scholarly environment.
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