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ESG performance and financial distress during COVID-19: the moderating effects of innovation and capital intensity COVID-19 期间的环境、社会和公司治理绩效与财务困境:创新和资本密集度的调节作用
IF 3.8 Q2 BUSINESS Pub Date : 2024-09-19 DOI: 10.1108/apjba-12-2022-0515
Fatemeh (Nasim) Binesh, Sahar E-Vahdati, Ozgur Ozdemir

Purpose

This study examines the relationship between Environmental, Social and Governance (ESG) practices and financial distress in times of uncertainty.

Design/methodology/approach

Thomson Reuters ESG database, Compustat and Center for Research in Security Prices (CRSP) were used to derive a final sample size of 1,572 firms and 11,618 firm-year observations from 2003 to 2022. Fixed-effects regression was used to analyze the data.

Findings

It was found that increasing ESG involvement leads to an increase in Z score (i.e. lower financial distress), and this impact was more profound during the COVID-19 period and also when firms' innovativeness increased. However, during the COVID-19 period, increases in capital expenditures weaken the positive effect of ESG on financial distress.

Research limitations/implications

This study contributes to the growing body of literature on the impact of ESG performance on financial distress and the nature of this relationship during times of uncertainty such as COVID-19.

Practical implications

This study offers insights to managers and practitioners when developing their corporate financial strategies, particularly financial distress management, showing the potential benefits of innovativeness and capital intensity during turbulent times similar to COVID-19.

Originality/value

Little knowledge exists on how ESG engagement helps weather financial distress during periods of uncertainty due to external shocks (e.g. COVID-19). This paper looks at the effect of ESG engagement on financial distress and how capital intensity and innovativeness could influence this relationship while giving fresh insights into the impact of COVID-19.

设计/方法/途径使用汤森路透 ESG 数据库、Compustat 和证券价格研究中心 (CRSP) 得出 2003 年至 2022 年期间 1,572 家公司和 11,618 个公司年观测值的最终样本量。研究结果发现,ESG参与度的提高会导致Z得分的增加(即财务困境的降低),这种影响在COVID-19期间以及企业创新能力提高时更为显著。然而,在 COVID-19 期间,资本支出的增加削弱了 ESG 对财务困境的积极影响。研究局限性/启示本研究为越来越多的关于 ESG 表现对财务困境的影响以及在 COVID-19 等不确定时期这种关系的性质的文献做出了贡献。实践意义本研究为管理者和从业人员制定企业财务战略,尤其是财务困境管理提供了启示,显示了在类似 COVID-19 的动荡时期,创新和资本强度的潜在益处。 原创性/价值在外部冲击(如 COVID-19)导致的不确定性时期,ESG 参与如何帮助度过财务困境,这方面的知识很少。本文探讨了 ESG 参与对财务困境的影响,以及资本密集度和创新性如何影响这种关系,同时对 COVID-19 的影响提出了新的见解。
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引用次数: 0
Metaverse adoption in the manufacturing industry: impact on social and environmental sustainability performance 制造业采用元数据:对社会和环境可持续性绩效的影响
IF 3.8 Q2 BUSINESS Pub Date : 2024-09-04 DOI: 10.1108/apjba-02-2024-0043
Muhammad Faraz Mubarak, Morteza Ghobakhloo, Richard Evans, Giedrius Jucevicius, Silvi Asna Prestianawati, Mobashar Mubarik

Purpose

This study aims to examine the adoption of Metaverse technology in the manufacturing industry and its potential impact on firms’ social and environmental sustainability performance.

Design/methodology/approach

Data were collected from 157 technology-based firms in the Malaysian high-tech manufacturing industry and analyzed using PLS-SEM to investigate the influence of social (i.e. social capital, open/innovative culture and empowerment) and technological factors (i.e. digitalization preparedness, integrability and strategic value) on Metaverse adoption and the moderating roles of digital trust and absorptive capacity.

Findings

Social and technological factors were found to significantly impact Metaverse adoption, with digital trust enhancing the influence of social factors. Absorptive capacity strengthens firms’ abilities to use social factors for adoption. However, digital trust does not significantly moderate the relationship between technological factors and adoption, nor does absorptive capacity impact this relationship. Finally, Metaverse adoption is shown to positively contribute to firms’ social sustainability, improving social well-being and equity, but it does not significantly impact environmental sustainability.

Practical implications

For practitioners, the study highlights the importance of fostering an organizational culture that supports digital trust and developing absorptive capacity as critical enablers of successful Metaverse adoption. Policy implications include the need for creating supportive policies that encourage digital transformation efforts aligned with sustainability goals.

Originality/value

Theoretically, this study integrates the Technology-Organization-Environment (TOE) framework, Human-Organization-Technology fit (HOT-fit) framework and Resource-Based View (RBV) to improve understanding of technology adoption and sustainability performance. From a managerial perspective, it highlights the importance of fostering digital trust and developing absorptive capacity as critical enablers of successful Metaverse adoption. Policy implications include the need for policies supporting digital transformation efforts aligned with sustainability goals.

本研究旨在探讨制造业采用 Metaverse 技术的情况及其对企业的社会和环境可持续发展绩效的潜在影响。研究结果发现,社会和技术因素对 Metaverse 的采用有显著影响,其中数字信任增强了社会因素的影响。吸收能力增强了企业利用社会因素促进采用的能力。然而,数字信任并没有明显缓和技术因素与采用之间的关系,吸收能力也没有影响这种关系。最后,研究表明,Metaverse 的采用对企业的社会可持续发展、改善社会福利和公平性有积极的促进作用,但对环境的可持续发展没有显著影响。对政策的影响包括需要制定支持性政策,鼓励与可持续发展目标相一致的数字化转型努力。原创性/价值从理论上讲,本研究整合了技术-组织-环境(TOE)框架、人-组织-技术契合(HOT-fit)框架和基于资源的观点(RBV),以加深对技术采用和可持续发展绩效的理解。从管理角度看,它强调了促进数字信任和发展吸收能力的重要性,这是成功采用 Metaverse 的关键因素。对政策的影响包括需要制定政策,支持与可持续发展目标相一致的数字化转型工作。
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引用次数: 0
Assessing the impact of dynamic capabilities, resilience and strategic alignment on startup competitiveness in Iran 评估动态能力、复原力和战略调整对伊朗初创企业竞争力的影响
IF 3.8 Q2 BUSINESS Pub Date : 2024-09-03 DOI: 10.1108/apjba-11-2023-0605
Arezoo Taghavy, Narges Hazari, Milad Hooshmand Chaijani

Purpose

In uncertain and emerging conditions, businesses must adopt new strategies to compete and survive the changing and unstable environment. This research seeks to investigate the role of dynamic capabilities in the competitiveness of startups, emphasizing resilience and strategic alignment.

Design/methodology/approach

Isfahan Scientific and Research Town has always been a pioneer in the field of science and technology in Iran and is known as the most extensive technology and knowledge-based complex in Iran. The sample size of 300 companies active in the startup field was selected using a simple random sampling method. Questionnaires were collected from the managers of technological startup companies in Isfahan, and the SEM model was used to analyze the data.

Findings

This research shows that dynamic capabilities in terms of coordination, flexibility and integration significantly impact competitiveness. Resilience and strategic alignment also increase the organization’s performance and strengthen the organization in gaining a more competitive advantage in the industry.

Originality/value

Finally, dynamic capabilities indirectly affect competitiveness through resilience and strategic alignment. This shows a need for strategic alignment and resilience to change advantage shape in dynamic conditions.

目的在不确定和新兴的条件下,企业必须采取新的战略来参与竞争,并在不断变化和不稳定的环境中生存下来。本研究旨在调查动态能力在初创企业竞争力中的作用,强调应变能力和战略调整能力。设计/方法/途径伊斯法罕科研城一直是伊朗科技领域的先锋,被称为伊朗最广泛的技术和知识综合体。我们采用简单随机抽样法选取了 300 家活跃在初创企业领域的公司作为样本。研究结果表明,协调性、灵活性和整合性方面的动态能力对竞争力有显著影响。最后,动态能力通过应变能力和战略调整间接影响了竞争力。这表明,在动态条件下,需要战略调整和应变能力来改变优势形态。
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引用次数: 0
How and when does witnessing incivility lead to psychological distress in family-owned bank employees? 目睹不文明行为如何以及何时会导致家族银行员工产生心理困扰?
IF 3.8 Q2 BUSINESS Pub Date : 2024-08-28 DOI: 10.1108/apjba-06-2023-0279
Shafaq Aftab, Irfan Saleem, Nur Naha Abu Mansor

Purpose

Drawing upon social exchange theory, this study investigates how witnessed incivility is related to psychological distress for employees. In addition, scholars dug deep into the potential moderating effect of self-esteem that links witnessed incivility, employee silence and psychological distress.

Design/methodology/approach

In data were obtained from 292 bankers at family-owned banks. In this work, data analysis was performed using Smart-PLS covariance-based SEM version 4.

Findings

The study results indicate that employee silence mediates witnessed incivility and psychological distress. Findings also suggest that high self-esteem can mitigate the harmful effects of witnessed incivility, indirectly causing silence and psychological distress among employees.

Practical implications

Family-owned bank management should encourage employees to speak up, demonstrate self-esteem and share their concerns. Thus, reducing witnessed incivility increases well-being, stress, and mental health in Pakistani family-owned enterprises which operate in diverse industries.

Originality/value

In the context of family-owned banks, our study adds context and theory to the existing body of knowledge by illuminating the underlying process that relates incivility with psychological distress By exploring the use of social exchange theory.

目的本研究以社会交换理论为基础,探讨了目睹的不礼貌行为与员工心理困扰之间的关系。此外,学者们还深入探讨了自尊可能起到的调节作用,它将目睹的不文明行为、员工沉默和心理困扰联系在一起。研究结果研究结果表明,员工沉默在目睹的不文明行为和心理困扰之间起着中介作用。研究结果还表明,高自尊可以减轻目睹的不礼貌行为的有害影响,间接导致员工的沉默和心理困扰。因此,减少目睹的不礼貌行为会增加在不同行业经营的巴基斯坦家族企业的幸福感、压力和心理健康。原创性/价值在家族银行的背景下,我们的研究通过探索社会交换理论的使用,阐明了不礼貌行为与心理困扰之间的内在联系,从而为现有的知识体系增添了背景和理论。
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引用次数: 0
Consumption value and context-specific attributes: the moderating effect of social class on Halal cosmetics purchase intention 消费价值和特定环境属性:社会阶层对清真化妆品购买意向的调节作用
IF 3.8 Q2 BUSINESS Pub Date : 2024-08-27 DOI: 10.1108/apjba-04-2024-0177
Christine Wan Shean Liew, T. Ramayah, Noorliza Karia

Purpose

The purpose of this study is to examine factors influencing consumers’ intention to purchase Halal cosmetics through the lens of theory of consumption values (TCV).

Design/methodology/approach

This study employed a quantitative research methodology, collecting data from 185 respondents through an online questionnaire. The participants, selected via purposive sampling, were all current purchasers of cosmetics. The data were analyzed using partial least square structural equation modeling (PLS-SEM) with the assistance of IBM SPSS and SmartPLS software.

Findings

This research reveals that emotional value is the most substantial value predictor, followed by epistemic value, conditional value and functional value. Further, the moderation analysis shows that the effect of conditional value is strengthened when the consumer are from a higher social class.

Originality/value

This study reveals that consumption values with context-specific attributes directly impact consumer purchase intentions towards Halal cosmetics, while social class acts as a significant catalyst. This offers a fresh perspective that mitigates the traditional misconceptions about Halal cosmetics among Malaysians, highlighting the complexity and resilience of consumer adoption in this innovative sector.

本研究的目的是通过消费价值观理论(TCV)的视角,研究影响消费者购买清真化妆品意向的因素。通过目的性抽样选出的参与者都是化妆品的现有购买者。在 IBM SPSS 和 SmartPLS 软件的帮助下,采用偏最小二乘法结构方程模型(PLS-SEM)对数据进行了分析。研究结果这项研究表明,情感价值是最重要的价值预测因素,其次是认识价值、条件价值和功能价值。此外,调节分析表明,当消费者来自较高的社会阶层时,条件价值的影响会加强。原创性/价值这项研究揭示了具有特定环境属性的消费价值直接影响消费者对清真化妆品的购买意向,而社会阶层则是一个重要的催化剂。这提供了一个全新的视角,缓解了马来西亚人对清真化妆品的传统误解,凸显了消费者在这一创新领域采用清真化妆品的复杂性和适应性。
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引用次数: 0
Seeking silver lining for leaders' well-being: understanding gender differences in work-family conflict, leadership style and prioritizing coping strategy 为领导者的幸福寻找一线希望:了解工作与家庭冲突、领导风格和优先应对策略中的性别差异
IF 3.8 Q2 BUSINESS Pub Date : 2024-08-22 DOI: 10.1108/apjba-11-2023-0581
Yu-Yu Chang, Undrakh Purevlochin, Huei-Ying Chen

Purpose

Our study addresses the impact of COVID-19-induced work-family conflict on leaders' well-being and explores the influence of leadership style, coping strategies, and gender disparities in this context, filling a research gap on crisis-related leadership well-being.

Design/methodology/approach

We used hierarchical regression analysis and SPSS's PROCESS macro to analyze a dataset of 516 paired responses, including 231 leaders and 285 subordinates, from Mongolian organizations.

Findings

Strain-based work-family conflict (WFC) negatively affects leaders' workplace well-being. Servant leadership exacerbates this impact. In contrast, servant leadership positively moderates the relationship between time-based WFC and job-related well-being. Leaders who prioritize work and family responsibilities experience a stronger positive (negative) impact of time-based (strain-based) WFC on their workplace well-being. Furthermore, we observed that strain-based WFC has a more detrimental effect on female leaders' well-being, highlighting gender disparities in leadership roles.

Practical implications

Our study elucidates the intricate relationship between work-family conflict and leaders' well-being, underscoring the need to recognize gender differences and coping strategies. We advocate for organizations to proactively establish support structures tailored to various leadership styles and gender-specific challenges, especially in times of crisis.

Originality/value

This study focuses on leaders' well-being during COVID-19 and how it is influenced by work-family conflict, servant leadership, coping strategy, and gender. The study also differentiates between time-based and strain-based work-family conflict and uses dyadic data from Mongolian organizations. More importantly, we identify that gender disparity plays a crucial role in the pandemic-caused leadership challenges and leaders' coping behaviors.

目的我们的研究探讨了 COVID-19 引发的工作与家庭冲突对领导者幸福感的影响,并探讨了领导风格、应对策略和性别差异在此背景下的影响,从而填补了与危机相关的领导者幸福感方面的研究空白。设计/方法/途径我们使用层次回归分析和 SPSS 的 PROCESS 宏分析了来自蒙古组织的 516 个配对回复数据集,其中包括 231 名领导和 285 名下属。仆人式领导加剧了这种影响。相反,仆人式领导对基于时间的工作-家庭冲突与工作相关幸福感之间的关系起到了积极的调节作用。那些将工作和家庭责任放在首位的领导者,会感受到时间性(压力性)WFC 对其职场幸福感的更强的正面(负面)影响。我们的研究阐明了工作-家庭冲突与领导者幸福感之间错综复杂的关系,强调了认识性别差异和应对策略的必要性。我们提倡各组织积极建立针对不同领导风格和性别挑战的支持结构,尤其是在危机时期。原创性/价值本研究重点关注 COVID-19 期间领导者的幸福感,以及工作与家庭冲突、仆人式领导、应对策略和性别对其产生的影响。研究还区分了基于时间的工作-家庭冲突和基于压力的工作-家庭冲突,并使用了来自蒙古组织的二元数据。更重要的是,我们发现性别差异在大流行病导致的领导力挑战和领导者的应对行为中起着至关重要的作用。
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引用次数: 0
The bubble tea phenomenon: understanding the role of servicescape in consumers' responses 泡沫红茶现象:了解服务景观在消费者反应中的作用
IF 3.8 Q2 BUSINESS Pub Date : 2024-08-16 DOI: 10.1108/apjba-01-2024-0015
Kian Yeik Koay, Ser Zian Tan, Izian Idris, Mei Kei Leong, Chee Wei Cheah

Purpose

The consumption of bubble tea is a huge phenomenon in Southeast Asia, and many bubble tea stores have been decorated uniquely in an attempt to attract more consumers. Hence, the purpose of this study is to investigate the influence of servicescape on experiential value and its influence on consumers' responses (i.e. eWOM, revisit intentions and willingness to pay a price premium) based on the Stimulus-Organism-Response framework.

Design/methodology/approach

This research project gathered survey data from 289 consumers of bubble tea. The collected data underwent analysis employing a statistical technique known as partial least squares structural equation modelling to examine and understand the relationships between different variables within the dataset, offering insights into consumer behaviour and preferences regarding bubble tea consumption.

Findings

The results show that factors such as facility aesthetics, seating comfort and cleanliness positively affect experiential value. However, layout accessibility and signs and symbols do not affect experiential value. In addition, experiential value positively affects eWOM, revisit intentions and willingness to pay a price premium.

Originality/value

The importance of servicescape in physical stores within the restaurant setting has been extensively documented in existing literature. However, there is a notable lack of research addressing the influence of servicescape on consumer responses, particularly within the bubble tea context. This study stands out as one of the few endeavours to examine the impacts of servicescape on consumer responses within the bubble tea industry.

目的泡沫红茶消费在东南亚是一个巨大的现象,许多泡沫红茶店都进行了独特的装饰,试图吸引更多的消费者。因此,本研究的目的是基于刺激-组织-反应框架,调查服务景观对体验价值的影响及其对消费者反应(即电子口碑、再次光顾意愿和支付溢价意愿)的影响。研究结果表明,设施美观度、座位舒适度和清洁度等因素会对体验价值产生积极影响。然而,布局的无障碍性以及标志和符号并不影响体验价值。此外,体验价值还对电子口碑、再次光顾意愿和支付溢价的意愿产生积极影响。然而,关于服务景观对消费者反应的影响的研究却明显不足,尤其是在泡沫红茶领域。本研究是为数不多的研究泡沫红茶行业中服务景观对消费者反应的影响的研究之一。
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引用次数: 0
The nexus of tax avoidance and firms characteristics – does board gender diversity have a role? Evidence from an emerging economy 避税与公司特征之间的联系--董事会性别多样性是否起作用?来自新兴经济体的证据
IF 3.8 Q2 BUSINESS Pub Date : 2024-08-01 DOI: 10.1108/apjba-10-2023-0521
Md Shamim Hossain, Md Zahidul Islam, Md. Sobhan Ali, Md. Safiuddin, Chui Ching Ling, Chorng Yuan Fung

Purpose

This study examines the moderating role of female directors on the relationship between the firms’ characteristics and tax avoidance in an emerging economy.

Design/methodology/approach

This study employs the second-generation unit root test and the generalised method of moments (GMM) techniques. The Kao residual cointegration test corroborates a long-run cointegration among variables.

Findings

Female directors demonstrate mixed and unusual findings. No significant impact of female directors on tax avoidance is found. In addition, the presence of female directors does not show any negative or significant moderating impacts on the relationship between leverage, firm age, board size and tax avoidance. However, having more female directors can negatively and significantly moderate the relationship between more profitable firms, larger firms and tax avoidance. These findings show that the board of directors could use the presence of female directors to maximise their opportunistic behaviour, such as to avoid tax.

Research limitations/implications

Research limitations – The study is limited by considering only 62 listed firms. The scope could be extended to include non-listed firms.

Practical implications

Research implications – There is increasing pressure for female directors on boards from diverse stakeholders, such as the European Commission, national governments, politicians, employer lobby groups, shareholders, and Fortune and Financial Times Stock Exchange (FTSE) rankings. This study provides input to decision-makers putting gender quota laws into practice. Our findings can help policy-makers adopt regulatory reforms to control tax avoidance practices and enhance organisational legitimacy. Policymakers can change their policy to include female directors up to the threshold suggested by the critical mass theory.

Originality/value

This is the first attempt in Bangladesh to explore the role of female directors in the relationship between the firms' characteristics and tax avoidance. The current study has significant ramifications for bringing gender diversity into practice as a component of good corporate governance.

本研究采用第二代单位根检验法和广义矩量法(GMM)技术。高残差协整检验证实了变量之间存在长期协整关系。没有发现女性董事对避税有重大影响。此外,女性董事的存在对杠杆率、公司年龄、董事会规模和避税之间的关系没有任何负面或显著的调节作用。然而,更多女性董事的存在会对盈利能力更强的公司、规模更大的公司与避税之间的关系产生显著的负面调节作用。这些研究结果表明,董事会可以利用女性董事的存在来最大化其机会主义行为,例如避税。实践意义研究意义--来自欧盟委员会、各国政府、政界人士、雇主游说团体、股东以及《财富》杂志和《金融时报》证券交易所(FTSE)排名等不同利益相关者的要求女性董事进入董事会的压力与日俱增。本研究为将性别配额法付诸实施的决策者提供了参考。我们的研究结果有助于政策制定者进行监管改革,以控制避税行为并提高组织的合法性。决策者可以改变政策,将女性董事纳入临界质量理论所建议的门槛。本研究对于将性别多元化作为良好公司治理的一个组成部分付诸实践具有重要意义。
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引用次数: 0
Socially conscious investments: a structured literature review and prospective insights 具有社会意识的投资:结构化文献回顾与前瞻性见解
IF 3.8 Q2 BUSINESS Pub Date : 2024-07-31 DOI: 10.1108/apjba-07-2023-0323
Avani Shah, Balakrishnan Unny, Samik Shome

Purpose

This paper aims to conduct a systematic literature review of Socially Conscious Investment (SCI) articles published in premier journals. Its objective is to shed light on the publication trend, leading authors, journals, countries and themes in contemporary SCI research. The article also provides a conceptual model of SCI to enhance understanding of the knowledge structure and the future research direction.

Design/methodology/approach

A systematic review followed the PRISMA guidelines and encompasses 264 full-text articles indexed in A* and A category journals listed in ABDC is reviewed. The literature synthesis adopts the theories, contexts, characteristics and methodology (TCCM) framework.

Findings

The article has identified the research trends related to author impact, journal impact, article impact and the outcomes derived from the TCCM framework. Additionally, it highlights three key themes: Performance of SCI, Behavioural issues and SCI development literature.

Originality/value

The insight on various aspects of SCI was explored for a comprehensive understanding. The authors also developed a conceptual model for socially conscious investment.

目的 本文旨在对主要期刊上发表的社会意识投资(SCI)文章进行系统的文献综述。其目的是阐明当代 SCI 研究的发表趋势、主要作者、期刊、国家和主题。文章还提供了一个 SCI 概念模型,以加深对知识结构和未来研究方向的理解。设计/方法/途径系统性综述遵循 PRISMA 准则,对 ABDC 所列 A* 和 A 类期刊中的 264 篇全文文章进行了综述。文献综述采用了理论、背景、特征和方法(TCCM)框架。研究结果文章确定了与作者影响力、期刊影响力、文章影响力相关的研究趋势,以及从 TCCM 框架中得出的结果。此外,文章还强调了三个关键主题:原创性/价值为了全面了解 SCI,对 SCI 的各个方面进行了深入探讨。作者还为社会意识投资开发了一个概念模型。
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引用次数: 0
How do online reviews moderate effects of country image on product image and purchase intention: cases of Korean and US products in Vietnam 在线评论如何调节国家形象对产品形象和购买意向的影响:韩国和美国产品在越南的案例
IF 3.8 Q2 BUSINESS Pub Date : 2024-07-31 DOI: 10.1108/apjba-07-2023-0346
Ngoc Minh Nguyen, Hoang Huong Giang, Ngoc Thi Minh Vu, Son Anh Ta

Purpose

This paper examines the moderating effects of online reviews on the relationship between country image, product image, and purchase intention of products from two developed countries in Vietnam.

Design/methodology/approach

This current research used a cross-sectional design. Data was collected via questionnaires, and 305 responses were left after refining. The collected data were analyzed using exploratory factor analysis, confirmatory factor analysis, structural equation modeling, and multi-group analysis methods.

Findings

Affective country images do not directly affect purchase intention when online review quality and positivity are high. Cognitive country images still directly affect purchase intention when online review positiveness is low. However, online review quantity does not moderate the effects of country images on product images and purchase intention.

Research limitations/implications

Cognitive country image consistently affects purchase intention through the central route independent of online reviews. In contrast, the affective country image will likely affect purchase intention through the peripheral route when online reviews are insufficient for customers.

Practical implications

Firms can mitigate the adverse effects of country image, especially cognitive country image, in foreign markets by improving online review quality and positiveness.

Originality/value

Our study extended existing literature by providing a better understanding of the nature of country image and the roles of country image dimensions in shaping product image and purchase intention in the context of the increasing popularity of online reviews.

目的 本文探讨了在线评论对越南两个发达国家的国家形象、产品形象和产品购买意向之间关系的调节作用。通过问卷收集数据,经过提炼后留下 305 份答卷。研究结果当在线评论质量和积极性较高时,情感型国家形象不会直接影响购买意向。当在线评论积极性较低时,认知型国家形象仍会直接影响购买意向。研究局限/意义认知型国家形象始终通过中心路径影响购买意向,与在线评论无关。原创性/价值我们的研究扩展了现有文献,在在线评论日益普及的背景下,更好地理解了国家形象的本质以及国家形象维度在塑造产品形象和购买意向方面的作用。
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引用次数: 0
期刊
Asia-Pacific Journal of Business Administration
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