The Polarization of Popular Culture: Tracing the Size, Shape, and Depth of the “Oil Spill”

Recent research suggests that political polarization has spilled over into otherwise mundane areas of social life. And yet, the size, shape, and depth of that spillage into popular culture are generally unknown. Relying on a sample of 135 widely known movies, TV shows, musicians, sports, and leisure activities, we investigate these issues. We find the “oil spill” of polarization into popular culture is large but loosely organized into multiple fairly shallow pools. Cultural polarization is also asymmetric. Liberals like a wide variety of popular culture, do not dislike conservative popular culture, and their tastes are more rooted in their sociodemographics. Conservatives, on the other hand, like a much narrower range of popular culture, dislike the culture created and liked by Black and urban liberals, and their tastes seem to be more directly rooted in their political ideology. Potential implications of an asymmetric culture war, and ideas for future research, are discussed.