The impact of entrepreneurship orientation on student entrepreneurial intentions in higher education

Universities have a big impact on how students think and act in terms of entrepreneurship. Although there has been research on the relationship between entrepreneurship education and intentions, little has been done on the impact of orientation programmes. This research investigates the effects of the Entrepreneurship Orientation Programmes (EOPs) provided by various Indian government organisations by using the theory of planned behaviour (TPB). A sample of 227 Indian university students was included in the study. Linear regression is used to create a model that forecasts the probable value of the dependent variable based on the values of the independent variables, which is ideal for illustrating how much the TPB affects entrepreneurial intention (EI). The outcome shows that the EOPs have a positive influence on students’ EI. The Personal Attitude (PA), Subjective Norms (SN), and Perceived Behavioural Control (PBC) were statistically significant predictors of students’ EI. The findings of this research have applications for universities involved in developing programmes for business creation. This study is highly relevant given the pressing need to encourage entrepreneurship among students. This study is novel because it tests the EOPs provided by various Indian government organisations by using TPB.