Economic Education, Digital Literacy and Intention to Invest Among Students: The Mediating Role of Financial Attitudes

The pandemic has raised the students’ activities in finding income, ranging from entrepreneurship to investing intention. This study aims to determine the role of economic education and digital literacy on student investment interest in universities during the Covid-19 period. In the analytical model proposed, it is assumed that the financial attitude variable is a mediating variable in education and financial knowledge in investment intentions. Ajzen’s Theory of Planned Behavior and Bandura’s Social Learning Theory was developed for the research model. The research adopted quantitative methods using survey research data from saturated sampling techniques. The participants in this study were students of Universitas Negeri Jakarta who are members of the Indonesian stock exchange investment gallery organization. From the 234 proposed questionnaires, 203 questionnaires were returned and filled out completely for data analysis. The study results confirmed the three hypotheses and rejected the four proposed hypotheses. Economic education affects student investment intentions and significantly affects financial attitudes. However, digital literacy affects students’ investment intentions but fails to shape investment intentions through financial attitudes. Another finding is that economic education and digital literacy have no effect on shaping financial attitudes, but financial attitudes influence students’ investment intentions during the pandemic. Keywords: economic education, digital literacy, intention to invest, financial attitudes, covid-19 period