Fostering Innovative Work Behavior (IWB) in Startup Companies: A Literature Review Study

In this study, the author has integrated an array of theoretical understanding and well-established findings to construct a comprehensive framework for nurturing innovative work behavior (IWB) in startup companies using the literature review method. At its core, this framework put the Human Resource Management (HRM) division as a vital catalyst for transformation. HRM's strategic focus encompasses critical domains such as organization design, talent rewards, risk-taking leadership, and continuous people development. Organizational design emphasizes creating a structure conducive to innovation, while talent reward ensures that contributions are acknowledged and incentivized. The encouragement of risk-taking leadership fosters a culture where visionary leaders drive innovation, embracing the notion that greater risk equates to enhanced learning and growth. Simultaneously, people development is central to nurturing continuous learning and personal growth among employees, thus propelling the organization's progress. This holistic and integrated approach acknowledges the intricate interplay of these facets and serves as a robust foundation for cultivating a thriving innovative work culture within the dynamic realm of startup companies. Furthermore, it underscores the pivotal role played by HRM in this endeavor, involving all stakeholders within the organization. This approach is designed to ensure long-term success and prosperity for startups in building innovative work behavior and culture.