社交媒体作为政府旅游战略的调节变量以及当地青年在地区旅游中的作用 卡罗县边布克-德布克温泉旅游景点进展研究

Sharina Amanda, Ayu Wirda Ningsih, Mahyudin, Muhammad Fathoni, Nasib
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引用次数: 0

摘要

在一个地区拥有旅游景点将使该地区在商业交易额方面受益,因为该地区以外的游客将来到旅游业能够吸引外国居民的地方。外国居民进入该地区肯定会有助于地区经济的发展,尤其是在旅游管理领域。本研究采用的研究分析方法是带调节模型的线性回归。带调节变量的回归检验有三种方法,即交互检验、绝对差异检验和残差检验。本研究的研究对象为来自卡洛地区以外的游客,年龄标准为 20 至 50 岁,研究样本为 185 人,社交媒体能够调节政府旅游战略对旅游业发展的显著影响,政府的旅游战略直接对地区旅游业的发展产生显著影响、社交媒体能够缓和当地青年的作用对地区旅游业发展的重要影响,当地青年的作用直接对地区旅游业的发展产生重要影响,社交媒体直接对卡洛行政区锡德布克-德布克地区旅游业的发展产生重要影响。
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SOCIAL MEDIA AS A MODERATING VARIABLE OF GOVERNMENT TOURISM STRATEGY AND THE ROLE OF LOCAL YOUTH ON REGIONAL TOURISM PROGRESS STUDY OF SIDEBUK-DEBUK HOT SPRINGS TOURIST ATTRACTION IN KARO REGENCY
Having tourist attractions in one area will benefit the area in terms of business transaction turnover, where visitors from outside the area will come to places where tourism can attract foreign residents. The presence of foreign residents entering the area will certainly help the regional economy, especially in tourism management areas. The research analysis method used in this research is linear regression with a moderating model. There are three ways to test regression with moderating variables, namely the interaction test, absolute difference test and residual test. The population in this study is tourist visitors who come from outside the Karo district with age criteria of 20 to 50 years with a research sample of 185 people, social media is able to moderate the significant influence of the government's tourism strategy on tourism progress, the government's tourism strategy directly has a significant influence on the progress of regional tourism, social media is able to moderate the significant influence of the role of local youth on the progress of regional tourism, the role of local youth directly has a significant influence on progress regional tourism, social media directly has a significant influence on the progress of tourism in the Sidebuk-Debuk region of Karo Regency.
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