复原和适应:评估 COVID-19 对手球运动的社会经济影响

Igor Ilić, Milica Filipović, Slavka Durlević, Jovana Pavlović
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引用次数: 0

摘要

对社会经济危机及其对手球运动的影响的分析是以 COVID-19 危机期间手球运动部门所面临的财政挑战的具体统计证据为基础的。这体现在体育赛事的取消和推迟上。本研究进一步探讨了 COVID-19 危机对球员和工作人员的心理影响。包括虚拟教练和个人家庭培训计划在内的替代培训方法被强调为重要的球员发展战略。此外,研究还强调了财政释放方案在缓解社会经济和心理危机方面的重要作用。研究还对手球行业及周边行业的就业率下降情况以及该行业为确保最佳健康状况而采取的适应性政策进行了审查。研究旨在确定战略对策,以促进手球传统的延续,并通过缓解金融危机确保其知名度。研究还强调了在体育管理和球迷参与方面向数字和在线平台的长期转变。需要进一步研究手球运动在大流行危机后的发展情况以及占主导地位的在线参与情况。研究还探讨了体育赞助的创新方法,以及新的数字平台和社交媒体在在线参与中的应用。通过手球与旅游、商业和各种企业的相互联系,认识到手球作为全球和地方范围内总体经济因素的社会经济影响。
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RESILIENCE AND ADAPTATION: EVALUATING THE SOCIOECONOMIC IMPACT OF COVID-19 ON HANDBALL
The analysis of the socio-economic crisis and its impact on handball is based on concrete statistical evidence of the financial challenges imposed on handball sector during the COVID-19 crisis. This was exemplified in the cancellation and postponement of sports events. This study further explores the psychological impact of the COVID-19 crisis on players and staff. Alternative training methods, including virtual coaching and individual home training programmes were emphasised as crucial player development strategies. Moreover, the research highlights the important role of financial release packages in mitigating the socio-economic and psychological crisis. The employment decline in handball sector and surrounding industries is being examined along with the sector’s adaptive policies to ensure optimal health conditions. The research aims at defining strategic responses to facilitate the handball tradition continuation and to ensure its visibility by mitigating the financial crisis. It also underlines the long-term shift towards digital and online platforms in sports management and fan engagement. Further research of handball development after the pandemic crisis and predominant online engagement is required. The innovative approaches in sports sponsorship along with the novel digital platforms and social media usage for online engagement are examined. The socio-economic influence of handball as a factor in general economy, both on global and local scale, is recognised through its interconnectedness with travel, commerce and wide range of businesses.
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