The Role of IT Identity in the Formation and Mitigation of Technostress

The pervasive and ubiquitous nature of technology has grown exponentially in the last decades. Technostress has been a common consequence of such intensive use, causing serious damage to IT users and organizations. How technostress is formed via primary appraisal toward IT and how it can be mitigated has been overlooked by prior research. This research addresses these gaps by mobilizing an IT identity perspective. IT identity informs about individuals’ attitudes towards IT and would explain the formation of negative feelings associated with the use of IT as well as how technostress mitigation occurs in a personal IT use setting.