EDUCATIONAL MANAGEMENT IN THE CONDITIONS OF INNOVATIVE CHANGES

The article reveals the problems of educational management in the conditions of innovative changes. It was determined that the reformation processes of the educational sector in Ukraine actualized the problem of qualitative changes in the educational management system. After all, the quality of education and the effectiveness of educational reforms in Ukraine depend on the focus of educational management. First of all, this concerns the formation of personnel policy, and the development of a strategy for the development of an educational institution, educational programs, and ensuring the image of an educational organization. An analysis of scientific sources was carried out, which shows that the theoretical foundations of educational management have been sufficiently developed in Ukraine, and the management system in modern conditions has been studied. Thus, in the works of G. V. Yelnikova, L. M. Kalinina, O. I. Kasyanova, O . I. Marmazy, V. I. Maslova, T. I. Sushchenko defined directions of changes in educational management. According to scientists, the domestic theory of educational management is going through a period of complex transformational shifts, an intensive search for new directions of scientific research aimed at implementing a new vision of educational management policy, modern world models of educational organization management. However, the problems of managing educational institutions in the conditions of innovative changes, developing strategies for the development of an educational organization, forming a positive image of an educational organization, and motivating teaching staff for professional growth remain insufficiently researched. It is noted that the development of the value attitude of the heads of educational institutions towards innovative management as a leading direction of educational management is implemented through the implementation of new approaches to management activities: competence-based, axiological, synergistic and others. It was found that among the important educational values that significantly affect the effectiveness of management activities, the following can be distinguished: the rule of law, tolerance, patriotism, honesty, justice, trust, morality, academic integrity. Accordingly, the content of educational management should be value-oriented and characterized by favorable communications, partnership in relationships, and a system of incentives for the professional growth of teaching staff. It was found that the strategy of the institution's development, which consists of a complex of methodical, material, technical and management projects with the determination of ways of their implementation, acquires an important importance in the conditions of innovative changes. It is emphasized that changes have also taken place in the personnel policy of educational institutions. Among the important tasks in the work with the pedagogical staff are defined: creation of favorable conditions for the professional development of both each teacher in particular and the pedagogical team as a whole; ensuring favorable communications between all participants in the educational process; creation of an effective system of stimulation for professional pedagogical activity; effective leadership is another. It is noted that in the conditions of innovative educational changes, the ability of the management subsystem to provide a positive image of the educational institution characterizes the innovative competence of the manager.