可持续发展和可持续消费选择背景下的 "洗绿 "行为

Monika Wodnicka
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引用次数: 0

摘要

本文旨在分析当前文献中关于所谓 "洗绿 "现象的争论及其在可持续发展背景下的意义。文章的重点是介绍这一现象的定义、特征和形式,并根据案头研究,举例说明经济实践中的 "洗绿 "现象。作者自己的研究数据也被用来说明消费者对 "绿色清洗 "的看法及其在购买选择中的后果。
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Greenwashing in the context of sustainable development and sustainable consumer choices
The article aims to analyse the current debate in the literature regarding the occurrence of the so-called ‘greenwashing’ phenomenon and its significance in the context of sustainable development. The main focus is on presenting the definition as well as the features and forms of this phenomenon, and on showing examples of greenwashing in economic practice based on desk research. Data from the author’s own research were also used to illustrate consumers’ opinions on greenwashing and its consequences in the context of their purchasing choices.
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