ENTREPRENEURIAL ECOSYSTEM OF AGRICULTURAL SOCIAL FRANCHISING

Although the implementation of the social franchising concept is relatively new in agricultural business, examples of successful business stories have recently appeared, especially in the underdeveloped countries of Asia, Africa and South America. The aim of the paper is to determine the best examples of entrepreneurial ecosystems of agricultural social franchising by applying a qualitative multiple case study analysis and point out the importance of the implementation of agricultural social franchising in the development of agribusiness in the Republic of Serbia. The experiences of analyzed social agricultural franchises from Kenya, Bangladesh and Nigeria can serve as an example of good practice for the development of social franchising in rural areas in Serbia, with the aim of developing productive agriculture that will lead to economic development. It is very important to enable the development of social agricultural franchising through the Strategy of agriculture and rural development, bearing in mind a number of benefits that can be realized in Serbian agriculture, primarily when it comes to the development of rural areas and the increase in the income and social welfare of farmers.