Understanding interplay between destination psychological ownership and community citizenship behavior to support sustainable tourism development

ABSTRACT Local residents play a significant role in establishing the destination’s strong brand. This study intends to weigh the support of community residents for sustainable tourism development (STD) using the latent variables of community citizenship behavior (CCB), place attachment, and destination psychological ownership (DPO). Primary data gathered through an offline survey from 367 inhabitants in 15 municipal wards in Hyderabad, India, were analyzed using structural equation modeling and the bootstrap method. The empirical results of the study show that DPO had a significant effect on place identification, place dependence, and social bonding. Barring involving behavior, rest four dimensions of CCB significantly impacted residents’ support for STD. This research provides theoretical and managerial insights on inhabitants’ roles in the development of a popular location. Study results are based on 367 sample data.