HR POLICY OF THE HIGHER EDUCATION INSTITUTIONS IN CRISIS CHALLENGES

The article is aimed at researching new strategies for management decisions focused on the development of human resources in the context of crisis challenges. It has been established that management decisions in the field of educational management are currently being implemented under conditions of financial constraints, and, accordingly, the further high-quality functioning of the education system and its strategic development, in the face of crisis challenges, requires modeling a new paradigm of the realized importance of human resources in the national higher education space, which in turn stimulates the search for new approaches to the implementation of management strategies in the field of higher education and the creation of new non-standard concepts of HR management in war conditions. It is proved that in the current conditions of increased risks, the strategy of HR policy of a higher education institution is aimed at maintaining the effectiveness of educational and scientific activities of participants in the educational process through modernization of the HR management system, ensuring a safe educational space, changing models of incentives and motivation for the professional development of research and teaching staff, creating internal financial resources by expanding the practices of providing additional educational services by a higher education institution, directing such revenues to the professional development of research and teaching staff and the creation of safe conditions for professional activity. It is determined that the main measures to manage the development of the scientific and pedagogical potential of a modern Ukrainian higher education institution in today's conditions should be concentrated in four key areas: creating safe labour conditions; forming a system of incentives and motives for high-quality professional activities, including material incentives; creating conditions for continuous staff development to ensure their psychological comfort; focusing on additional educational services, focusing on additional educational services, project activities and interdisciplinary programs as a strategic direction to compensate the financial constraints of educational institutions. These measures will help to increase the competitiveness of educational institutions and the quality of educational programs.