Effects of Residential Environment Characteristics Before and After COVID-19 on Residential Satisfaction, Intention to Continue Living, and Intention to Recommend: Focusing on Helio City Apartment in Songpa-Gu

This study is to verify the effects of residential environment characteristics before and after COVID-19 on residential satisfaction, intention to continue living, and intention to recommend among residents of Helio City Apartment in Songpa-Gu, Seoul, the largest scale apartment complex in Korea. As a result of the analysis, among the residential environment characteristics, location characteristics before COVID-19 and physical characteristics after COVID-19 have the greatest positive(+) significant effect on residential satisfaction, and social characteristics has a significant impact on residential satisfaction before and after COVID-19 has a stronger negative(-) significant effect. This seems to reflect the characteristics of valuing the internal environment rather than the external environment due to the residential characteristics of Helio City apartments and the influence of COVID-19, and as a change of the times, it reflects the reality that a personal culture that values ‘space’ and ‘me’ rather than a collectivistic culture has become more important. It was confirmed that the online information service characteristics, which is differentiating variable, has a positive(+) significant effect only on the recommendation intention after COVID-19. Housing satisfaction has a positive(+) significant effects on the intention to continue living, and the intention to continue living has a positive(+) significant effect on the recommendation intention. As a result of analyzing the double mediation effect, physical characteristics and social characteristics have a positive(+) and negative(-) significant effect on the recommendation intention by mediating the residential satisfaction and the intention to continue living. In addition, it was confirmed that the Heliocity apartment is a residential environment that meets the ‘pedestrian daily rights’.