信任和关系质量对农业合作社竞争力的影响

A. Hardana, Destyana Ellingga Pratiwi
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引用次数: 0

摘要

近年来,供应链受到了研究人员和商业从业者的关注。为了确定哪些因素会影响供应链的竞争力,已经开展了许多研究。本研究旨在确定信任和关系质量对农业合作社供应链的影响。本研究采用结构方程模型(SEM)作为分析方法,并使用了从乳制品生产者或农民、农业合作社管理人员以及参与马朗地区乳制品供应链的零售商处收集的原始数据。概念模型包括四个假设。结果表明,假设得到了证实,即信任、沟通质量和关系质量这三个变量对农业合作社的竞争力有积极影响。结果还显示,农业合作社的竞争力同时影响着生产者或农民对农业合作社的信任。这意味着农业合作社的竞争力越高,生产者或农民对农业合作社的信任度就越高。
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The Impact of Trust and Relationship Quality on Agricultural Cooperative Competitiveness
In recent years, supply chains have received attention from researchers and business practitioners. Many studies have been conducted to identify what factors affect supply chain competitiveness. The purpose of this study is to determine the effect of trust and relationship quality on the supply chain of agricultural cooperatives. This study used Structural Equation Modeling (SEM) as the analysis method and used primary data collected from dairy producers or farmers, management staff of Agricultural Cooperatives, and retailers involved in the dairy supply chain in Malang District. The conceptual model consisted of four hypotheses. The results show that the hypotheses are proven, which means that the variables of trust, communication quality, and relationship quality have a positive effect on the competitiveness of Agricultural Cooperatives. The results also show that the competitiveness of Agricultural Cooperatives simultaneously affects the trust of producers or farmers in Agricultural Cooperatives. This means that the higher the competitiveness of Agricultural Cooperatives, the higher the trust of producers or farmers towards Agricultural Cooperatives.
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审稿时长
24 weeks
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