探索医疗保健专业人员对社交媒体的使用

Irene Xi, Thomas Cochrane
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引用次数: 0

摘要

本文简明扼要地介绍了医疗保健专业人员(HCP)在社交媒体平台(SMP)上发声的重要性,以消除目前这些平台上普遍存在的围绕健康问题的错误/误导。虽然医疗保健专业人员的行动已被公认为能有效消除围绕健康话题的误解,但医疗保健专业人员在不同的社交媒体平台上为解决这些问题所采用的具体策略在很大程度上仍未得到探讨。本文从技术承受能力的角度出发,概述了一种拟议的研究方法,旨在调查医疗保健人员在不同 SMP 上纠正错误信息的策略,并为该领域提供指导。
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Exploring social media use for healthcare professionals
This concise paper introduces the importance of Healthcare Professionals (HCP) voice on Social Media Platforms (SMP) to combat widespread mis/disinformation around health issues that is now prevalent on these platforms. While HCPs actions have been acknowledged as effective in dispelling myths surrounding health topics, the specific strategies employed by HCPs on different SMPs to address these issues remain largely unexplored. Employing a technology affordance perspective, this paper outlines a proposed research methodology aimed at investigating the strategies employed by HCPs for correcting misinformation across various SMPs and offers guidance in this area.
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