Factors Affecting Digital Transformation in Logistic Firms

Purpose- The main purpose of this study is to analyse the factor affecting DT in Indian logistic firms. Design/methodology/approach- Present study collects quantitative by distributing the questionnaire to the participant. In addition proposed hypothesis was tested using PLS-algorithm along with bootstrapping method. Findings- Findings confirm that OC, LOR positively influence DT and RTC, EE and CTI does not influence DT. Research limitations/implications- Results discussed in this paper will help firms manager and policy maker to adopt DT in digital economy. Originality/value- No prior study empirically investigates the influence of OC, LOR, RTC, EE and CTI on DT..