{"title":"媒体产品的价值模式","authors":"Slavka Pitoňáková","doi":"10.34135/communicationtoday.2023.vol.14.no.2.2","DOIUrl":null,"url":null,"abstract":"The aim of the study is to present a theoretical model that describes the value of a media product while presenting a synergy of economic, content, social, cultural and other factors. This synergy brings an expanded perception of the value of a media product not only as a commodifiable and consumable product, but it also enriches the value of a media product with new perspectives and insights. At the same time, the model is applicable to all types of media products (print, audio and audiovisual, online, offline media products). Due to the limited amount of available literature that is directly related to the presented topic and as a result of the impossibility of following a relevant theory that exists, exploratory research (focused on new features) was conducted, which was followed by a qualitative research method – Grounded Theory. The new model of the value of media product that is presented is followed by defining new concepts (these concepts have not been used so far) that are related to media products with a high cultural value – heritage media products (media products focused on the topic of cultural heritage) and total heritage media products (heritage media products that are cultural heritage in themselves).","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"78 2","pages":""},"PeriodicalIF":0.8000,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Model of Value of a Media Product\",\"authors\":\"Slavka Pitoňáková\",\"doi\":\"10.34135/communicationtoday.2023.vol.14.no.2.2\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The aim of the study is to present a theoretical model that describes the value of a media product while presenting a synergy of economic, content, social, cultural and other factors. This synergy brings an expanded perception of the value of a media product not only as a commodifiable and consumable product, but it also enriches the value of a media product with new perspectives and insights. At the same time, the model is applicable to all types of media products (print, audio and audiovisual, online, offline media products). Due to the limited amount of available literature that is directly related to the presented topic and as a result of the impossibility of following a relevant theory that exists, exploratory research (focused on new features) was conducted, which was followed by a qualitative research method – Grounded Theory. The new model of the value of media product that is presented is followed by defining new concepts (these concepts have not been used so far) that are related to media products with a high cultural value – heritage media products (media products focused on the topic of cultural heritage) and total heritage media products (heritage media products that are cultural heritage in themselves).\",\"PeriodicalId\":43615,\"journal\":{\"name\":\"Communication Today\",\"volume\":\"78 2\",\"pages\":\"\"},\"PeriodicalIF\":0.8000,\"publicationDate\":\"2023-11-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communication Today\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.2\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Today","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
The aim of the study is to present a theoretical model that describes the value of a media product while presenting a synergy of economic, content, social, cultural and other factors. This synergy brings an expanded perception of the value of a media product not only as a commodifiable and consumable product, but it also enriches the value of a media product with new perspectives and insights. At the same time, the model is applicable to all types of media products (print, audio and audiovisual, online, offline media products). Due to the limited amount of available literature that is directly related to the presented topic and as a result of the impossibility of following a relevant theory that exists, exploratory research (focused on new features) was conducted, which was followed by a qualitative research method – Grounded Theory. The new model of the value of media product that is presented is followed by defining new concepts (these concepts have not been used so far) that are related to media products with a high cultural value – heritage media products (media products focused on the topic of cultural heritage) and total heritage media products (heritage media products that are cultural heritage in themselves).
期刊介绍：
Communication Today is an academic journal from the scholarly fields of media studies and marketing communication. The Journal contains professional scientific reflections on the media and media competences; it also offers various academic discourses on the limits of reality, media thinking, new media, marketing and media relations, new trends in marketing (including their types and specifics), psychology and sociology of marketing communication, as well as new knowledge on the structure of media contents, marketing strategies and communication sciences. The professional public is offered an interdisciplinary, focused, targeted discussion. Communication Today is a double-blind peer reviewed academic journal published twice a year. It focuses on theoretical studies, theoretical and empirical studies, research results and their implementation into practice, as well as on essays, interviews with media scholars, professional publication reviews and shorter news articles. Basic sections of the Journal are as follows: Editorial, Theoretical Studies, Research Studies, Reviews and Today, which consists of shorter news articles. The Journal’s Editorial Office also accepts manuscripts of interviews with renowned media scholars and professionals as well as essays. The Journal is registered in the List of Periodical Press at the Ministry of Culture of the Slovak Republic under number EV 3972/10 and its international standard serial number (ISSN) is 1338-130X.
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