Pub Date : 2023-11-23DOI: 10.34135/communicationtoday.2023.vol.14.no.2.3
Petro Katerynych, V. Goian, O. Goian
In this longitudinal study, we examine the changing landscape of storytelling in the streaming era, with a specific focus on Netflix’s original content from 2016 to 2022. Our primary goal is to understand the evolving patterns of storytelling techniques employed by Netflix during this period. We reviewed 150 original Netflix productions, consisting of 100 series and 50 movies, representing approximately one-third of Netflix’s original releases during the specified time period. Our analysis includes ten different storytelling criteria, including nonlinear, serialised, character-driven, documentary, anthology, flashback, episodic, interconnected, immersive, and real-time storytelling techniques, across both English and non-English content. The analysis revealed dynamic trends in the use of these storytelling techniques. Nonlinear storytelling, flashback storytelling, documentary-style and interconnected storytelling have shown positive correlations over time, indicating their increasing popularity. In contrast, serialised, anthology, and real-time storytelling have negative correlations, suggesting fluctuations or declining use. The analysis supports the alternative hypothesis (H1) that there is a significant shift, with an increasing emphasis on nonlinear storytelling, flashback storytelling, and interconnected storytelling. These findings underscore the ever-changing nature of Netflix’s storytelling methods, shedding light on the importance of adapting to audience preferences and evolving trends in the streaming industry.
{"title":"Exploring the Evolution of Storytelling in the Streaming Era: A Study of Narrative Trends in Netflix Original Content","authors":"Petro Katerynych, V. Goian, O. Goian","doi":"10.34135/communicationtoday.2023.vol.14.no.2.3","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.3","url":null,"abstract":"In this longitudinal study, we examine the changing landscape of storytelling in the streaming era, with a specific focus on Netflix’s original content from 2016 to 2022. Our primary goal is to understand the evolving patterns of storytelling techniques employed by Netflix during this period. We reviewed 150 original Netflix productions, consisting of 100 series and 50 movies, representing approximately one-third of Netflix’s original releases during the specified time period. Our analysis includes ten different storytelling criteria, including nonlinear, serialised, character-driven, documentary, anthology, flashback, episodic, interconnected, immersive, and real-time storytelling techniques, across both English and non-English content. The analysis revealed dynamic trends in the use of these storytelling techniques. Nonlinear storytelling, flashback storytelling, documentary-style and interconnected storytelling have shown positive correlations over time, indicating their increasing popularity. In contrast, serialised, anthology, and real-time storytelling have negative correlations, suggesting fluctuations or declining use. The analysis supports the alternative hypothesis (H1) that there is a significant shift, with an increasing emphasis on nonlinear storytelling, flashback storytelling, and interconnected storytelling. These findings underscore the ever-changing nature of Netflix’s storytelling methods, shedding light on the importance of adapting to audience preferences and evolving trends in the streaming industry.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"47 5","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139243112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.34135/communicationtoday.2023.vol.14.no.2.4
Andrii Kutsyk
This article is focused on the conceptualisation of the methodological foundations of the anthropological dimension of the communicative space of media and communication technologies. This text examines various approaches and concepts with the help of which the problems of new communication technologies, in particular social networking sites and messengers, are currently being investigated. The article emphasises that the research methodology of media communication technologies is based and develops in the dimension of an interdisciplinary strategy, which involves the synthesis of philosophical-anthropological, media-philosophical and socio-philosophical approaches, which enables a complex and multifaceted study of the relationships and mutual influences between media technologies and development of personality and social practices, political and geopolitical processes.
{"title":"Methodological Principles of Media Technologies’ Influence on Human Being and Geopolitical Processes","authors":"Andrii Kutsyk","doi":"10.34135/communicationtoday.2023.vol.14.no.2.4","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.4","url":null,"abstract":"This article is focused on the conceptualisation of the methodological foundations of the anthropological dimension of the communicative space of media and communication technologies. This text examines various approaches and concepts with the help of which the problems of new communication technologies, in particular social networking sites and messengers, are currently being investigated. The article emphasises that the research methodology of media communication technologies is based and develops in the dimension of an interdisciplinary strategy, which involves the synthesis of philosophical-anthropological, media-philosophical and socio-philosophical approaches, which enables a complex and multifaceted study of the relationships and mutual influences between media technologies and development of personality and social practices, political and geopolitical processes.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"5 5 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139245991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.34135/communicationtoday.2023.vol.14.no.2.13
Patrik Kajzar, Ladislav Mura
Conducting research in the field of consumer purchasing behaviour gained an attention during the period of the COVID-19 pandemic. The authors of this study decided to focus their attention on selected factors influencing tourism. Since consumer purchasing behaviour is a broad topic, only selected factors that influence tourism demand are addressed. The expected research result is an insight into consumer behaviour in selected international catering establishments in Czechia. Moreover, at a time when the COVID pandemic is slowly fading, purchasing behaviour is becoming increasingly important. The aim of this contribution was to find the factors that most influence the choice of selected tourism facilities in Czechia. Among the key factors that influence the choice of international catering establishments in the Czech Republic, the majority of customers consider the atmosphere of the establishment, the opinion of friends, the right choice of music, and the location of the restaurant as the most important based on their preferences. A more detailed analysis of the survey results revealed that more than one-third of men consider the ability to pay by card to be an important factor that influences their choice of international catering establishments and the right choice of music is moderately important for most respondents in terms of their education. The exceptions to this are respondents with a university diploma who mention the factor of the right choice of music for selecting international catering establishments as the most important.
{"title":"Survey of Consumer Behaviour in Selected International Catering Establishments in Czechia","authors":"Patrik Kajzar, Ladislav Mura","doi":"10.34135/communicationtoday.2023.vol.14.no.2.13","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.13","url":null,"abstract":"Conducting research in the field of consumer purchasing behaviour gained an attention during the period of the COVID-19 pandemic. The authors of this study decided to focus their attention on selected factors influencing tourism. Since consumer purchasing behaviour is a broad topic, only selected factors that influence tourism demand are addressed. The expected research result is an insight into consumer behaviour in selected international catering establishments in Czechia. Moreover, at a time when the COVID pandemic is slowly fading, purchasing behaviour is becoming increasingly important. The aim of this contribution was to find the factors that most influence the choice of selected tourism facilities in Czechia. Among the key factors that influence the choice of international catering establishments in the Czech Republic, the majority of customers consider the atmosphere of the establishment, the opinion of friends, the right choice of music, and the location of the restaurant as the most important based on their preferences. A more detailed analysis of the survey results revealed that more than one-third of men consider the ability to pay by card to be an important factor that influences their choice of international catering establishments and the right choice of music is moderately important for most respondents in terms of their education. The exceptions to this are respondents with a university diploma who mention the factor of the right choice of music for selecting international catering establishments as the most important.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"34 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139244240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.34135/communicationtoday.2023.vol.14.no.2.8
E. Said-Hung, Adoración Merino-Arribas, Javier Martínez-Torres
This study analyses the role of the main Spanish political groups in the polarisation of public opinion and the promotion of the culture of disinformation through Twitter (now Platform X). The study carries out an analysis of issues associated with tweets and retweets in Spanish of the total published (n = 33,506 messages out of a total of 49,288 messages), which are contrasted with 2,730 disinformation publications identified by the two most relevant fact-checking projects in Spain (Maldita.es and Newtral.es). Based on the applied methodology, a political-communicative context is observed on Platform X characterised by a high level of self-promotion and polarisation, facilitated by the communication strategy of specific topics, applied by the actors analysed. The results show how these political actors can play an active and differentiated role in the promotion of disinformation content identified by the Maldita.es and Newtral.es data verification projects. This may contribute to the polarisation of Spanish public opinion on Platform X by delegitimising the opinions of their opponents on issues of interest to the public.
本研究分析了西班牙主要政治团体在舆论两极分化和通过推特（现为 X 平台）推广虚假信息文化方面所扮演的角色。本研究分析了与已发布的全部西班牙语推文和转发（49,288 条推文中的 33,506 条）相关的问题，并将其与西班牙两个最相关的事实核查项目（Maldita.es 和 Newtral.es）所确定的 2,730 条虚假信息出版物进行了对比。根据所采用的方法，可以观察到 X 平台上的政治传播环境，其特点是高度的自我宣传和两极分化，而所分析的参与者所采用的特定主题传播策略则为其提供了便利。研究结果表明，这些政治参与者在推广 Maldita.es 和 Newtral.es 数据验证项目所确定的虚假信息内容方面发挥了积极而独特的作用。这可能会导致西班牙舆论在 X 平台上的两极分化，使其对手在公众关心的问题上的观点失去合法性。
{"title":"Polarisation and Disinformation Content from Spanish Political Actors on Twitter/X","authors":"E. Said-Hung, Adoración Merino-Arribas, Javier Martínez-Torres","doi":"10.34135/communicationtoday.2023.vol.14.no.2.8","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.8","url":null,"abstract":"This study analyses the role of the main Spanish political groups in the polarisation of public opinion and the promotion of the culture of disinformation through Twitter (now Platform X). The study carries out an analysis of issues associated with tweets and retweets in Spanish of the total published (n = 33,506 messages out of a total of 49,288 messages), which are contrasted with 2,730 disinformation publications identified by the two most relevant fact-checking projects in Spain (Maldita.es and Newtral.es). Based on the applied methodology, a political-communicative context is observed on Platform X characterised by a high level of self-promotion and polarisation, facilitated by the communication strategy of specific topics, applied by the actors analysed. The results show how these political actors can play an active and differentiated role in the promotion of disinformation content identified by the Maldita.es and Newtral.es data verification projects. This may contribute to the polarisation of Spanish public opinion on Platform X by delegitimising the opinions of their opponents on issues of interest to the public.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"11 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139243149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.34135/communicationtoday.2023.vol.14.no.2.10
Terézia Rončáková, Lucia Virostková, Petra Polievková, Peter Kravčák
The term “celebrity” is neutral and designates people with both admirable and intimidating histories. The media tend to overlook the moral dimension of celebrities and frame them by their own rules. This study describes the media framing of a toxic celebrity in Slovakia: the controversial businessman Marián Kočner, currently on trial for ordering the murder of investigative journalist Ján Kuciak in 2018. Long before the killing, Kočner had become well-known to the broader public and appeared as exerting influence on political events. The authors have analysed media texts related to Kočner from 1998 to 2017 and identified 12 generalising frames which could be applied to frame any toxic celebrity. These frames have been aptly titled (Chichikov, mafioso, key player, toxic person, tycoon, Black Peter, Richman, spin doctor, Robin Hood, narcissist, showman, innovator), defined and related to the tonality of the texts (positive, negative, neutral) and to the timeline of Kočner’s media image. The study refers to the only gradually increasing negativity of his media framing along with the overall weak sensitivity of the media to his moral character and highlights the difference between serious and tabloid media, with the framing in the latter focused on luxury and gossip reporting.
{"title":"The Media Framing of a Toxic Celebrity. How the Slovak Press Portrayed the Businessman Accused of Journalist’s Murder","authors":"Terézia Rončáková, Lucia Virostková, Petra Polievková, Peter Kravčák","doi":"10.34135/communicationtoday.2023.vol.14.no.2.10","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.10","url":null,"abstract":"The term “celebrity” is neutral and designates people with both admirable and intimidating histories. The media tend to overlook the moral dimension of celebrities and frame them by their own rules. This study describes the media framing of a toxic celebrity in Slovakia: the controversial businessman Marián Kočner, currently on trial for ordering the murder of investigative journalist Ján Kuciak in 2018. Long before the killing, Kočner had become well-known to the broader public and appeared as exerting influence on political events. The authors have analysed media texts related to Kočner from 1998 to 2017 and identified 12 generalising frames which could be applied to frame any toxic celebrity. These frames have been aptly titled (Chichikov, mafioso, key player, toxic person, tycoon, Black Peter, Richman, spin doctor, Robin Hood, narcissist, showman, innovator), defined and related to the tonality of the texts (positive, negative, neutral) and to the timeline of Kočner’s media image. The study refers to the only gradually increasing negativity of his media framing along with the overall weak sensitivity of the media to his moral character and highlights the difference between serious and tabloid media, with the framing in the latter focused on luxury and gossip reporting.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139245501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.34135/communicationtoday.2023.vol.14.no.2.1
Ján Višňovský, Martin Solík, Oľga Dúbravská
The study deals with the legal regulation of publications in the Slovak Republic, noting the position of publishers and web portal operators in the context of the new law ‘on publications’. This law specified publishers and operators as participants in the media market, defined community media, and established modern regulatory elements, including self-regulation, which have brought significant transparency to the ownership and financing of print and web media. In this study, we note the historical outline of the development of the press after 1989, the stabilisation of the situation within the legislative regulation of the press in 2008, while our primary objective is to define the current legal standards of the newly adopted Publications Act. We also reflect on the possible risks and problems that the new law entails, but our main aim is to present the fundamental and innovative changes that have resulted from several years of legislative process in the field of media law.
{"title":"New Legal Regulation of Publications in Slovak Media Environment","authors":"Ján Višňovský, Martin Solík, Oľga Dúbravská","doi":"10.34135/communicationtoday.2023.vol.14.no.2.1","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.1","url":null,"abstract":"The study deals with the legal regulation of publications in the Slovak Republic, noting the position of publishers and web portal operators in the context of the new law ‘on publications’. This law specified publishers and operators as participants in the media market, defined community media, and established modern regulatory elements, including self-regulation, which have brought significant transparency to the ownership and financing of print and web media. In this study, we note the historical outline of the development of the press after 1989, the stabilisation of the situation within the legislative regulation of the press in 2008, while our primary objective is to define the current legal standards of the newly adopted Publications Act. We also reflect on the possible risks and problems that the new law entails, but our main aim is to present the fundamental and innovative changes that have resulted from several years of legislative process in the field of media law.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"45 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139245514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.34135/communicationtoday.2023.vol.14.no.2.6
Lucia Spálová, Peter Mikuláš
Extreme situations, such as military conflicts, generate interest in how they are perceived by the public, which must process a broad array of media stimuli in a certain way. In this study, we discuss how the basic aspects of the current military conflict (the war in Ukraine) were perceived by young people (Generation Z) in Slovakia, with a focus on the initial part of the Russian invasion of Ukraine. We argue that the digital resistance of Slovakia’s citizens is currently low, which – in conjunction with the extremely focused activity of the disinformation scene – creates a risky environment. We use the Semantic Selection Test as a psychosemantic method on a sample of Slovak university students. One of our basic findings is the associative closeness of the concept of “Self” in Generation Z and Instagram, popular Internet memes and educational videos in connection with expertise. We also found that the recipients were subject to positive media manipulation (the Ghost of Kyiv) and were able to identify standard linguistic propaganda (negative associations of terms “war in Ukraine” and “special military operation”). The results can help us understand the perception of emergency situations by Generation Z.
{"title":"Digital Resilience in the Area of Hybrid Threats: Perception of Concepts Associated with the Ukrainian Military Conflict by Generation Z in Slovakia","authors":"Lucia Spálová, Peter Mikuláš","doi":"10.34135/communicationtoday.2023.vol.14.no.2.6","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.6","url":null,"abstract":"Extreme situations, such as military conflicts, generate interest in how they are perceived by the public, which must process a broad array of media stimuli in a certain way. In this study, we discuss how the basic aspects of the current military conflict (the war in Ukraine) were perceived by young people (Generation Z) in Slovakia, with a focus on the initial part of the Russian invasion of Ukraine. We argue that the digital resistance of Slovakia’s citizens is currently low, which – in conjunction with the extremely focused activity of the disinformation scene – creates a risky environment. We use the Semantic Selection Test as a psychosemantic method on a sample of Slovak university students. One of our basic findings is the associative closeness of the concept of “Self” in Generation Z and Instagram, popular Internet memes and educational videos in connection with expertise. We also found that the recipients were subject to positive media manipulation (the Ghost of Kyiv) and were able to identify standard linguistic propaganda (negative associations of terms “war in Ukraine” and “special military operation”). The results can help us understand the perception of emergency situations by Generation Z.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"99 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139242368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.34135/communicationtoday.2023.vol.14.no.2.5
Monika Prostináková Hossová
According to the last population census in Slovakia (in 2021), senior citizens, or people over 65 years of age make up 17% of the total population of Slovakia. Despite this, we cannot consider seniors, or those of the age of 65 and older inactive or completely unproductive, considering that this is not only a consequence of the aging of the population, but to a large extent the growth of the average life expectancy of people in our society. Many seniors, or people in the post-productive age in this period of life still or occasionally work, maintain contact with family and acquaintances or even actively participate in civic life. In this regard, we therefore consider it important to pay attention to the level of media literacy of seniors who, more or less, use media and digital technologies in their lives and are thus exposed to their positive and negative effects. Although education in the field of media education mainly focuses on children and youth, it is necessary to realise that our society is created, shaped and decided by adults of productive and post-productive age. The goal of our study is therefore to map the current state of media literacy of Slovak seniors in the area of their user skills and communication skills related to the use of media and digital technologies, and their ability to critically understand. We therefore monitor the state of knowledge about the media and a critical view of them, the ability to critically analyse media content and the practical skills of seniors in relation to the media. The presented study reflects the results of quantitative research carried out on a representative sample of Slovak seniors using the questionnaire method. The result of the study is the relevant conclusions resulting from the empirical investigation and a summary of proposed recommendations for improving the current situation.
{"title":"Status of Senior Media Literacy in the Slovak Republic","authors":"Monika Prostináková Hossová","doi":"10.34135/communicationtoday.2023.vol.14.no.2.5","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.5","url":null,"abstract":"According to the last population census in Slovakia (in 2021), senior citizens, or people over 65 years of age make up 17% of the total population of Slovakia. Despite this, we cannot consider seniors, or those of the age of 65 and older inactive or completely unproductive, considering that this is not only a consequence of the aging of the population, but to a large extent the growth of the average life expectancy of people in our society. Many seniors, or people in the post-productive age in this period of life still or occasionally work, maintain contact with family and acquaintances or even actively participate in civic life. In this regard, we therefore consider it important to pay attention to the level of media literacy of seniors who, more or less, use media and digital technologies in their lives and are thus exposed to their positive and negative effects. Although education in the field of media education mainly focuses on children and youth, it is necessary to realise that our society is created, shaped and decided by adults of productive and post-productive age. The goal of our study is therefore to map the current state of media literacy of Slovak seniors in the area of their user skills and communication skills related to the use of media and digital technologies, and their ability to critically understand. We therefore monitor the state of knowledge about the media and a critical view of them, the ability to critically analyse media content and the practical skills of seniors in relation to the media. The presented study reflects the results of quantitative research carried out on a representative sample of Slovak seniors using the questionnaire method. The result of the study is the relevant conclusions resulting from the empirical investigation and a summary of proposed recommendations for improving the current situation.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"93 ","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139243335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.34135/communicationtoday.2023.vol.14.no.2.2
Slavka Pitoňáková
The aim of the study is to present a theoretical model that describes the value of a media product while presenting a synergy of economic, content, social, cultural and other factors. This synergy brings an expanded perception of the value of a media product not only as a commodifiable and consumable product, but it also enriches the value of a media product with new perspectives and insights. At the same time, the model is applicable to all types of media products (print, audio and audiovisual, online, offline media products). Due to the limited amount of available literature that is directly related to the presented topic and as a result of the impossibility of following a relevant theory that exists, exploratory research (focused on new features) was conducted, which was followed by a qualitative research method – Grounded Theory. The new model of the value of media product that is presented is followed by defining new concepts (these concepts have not been used so far) that are related to media products with a high cultural value – heritage media products (media products focused on the topic of cultural heritage) and total heritage media products (heritage media products that are cultural heritage in themselves).
{"title":"The Model of Value of a Media Product","authors":"Slavka Pitoňáková","doi":"10.34135/communicationtoday.2023.vol.14.no.2.2","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.2","url":null,"abstract":"The aim of the study is to present a theoretical model that describes the value of a media product while presenting a synergy of economic, content, social, cultural and other factors. This synergy brings an expanded perception of the value of a media product not only as a commodifiable and consumable product, but it also enriches the value of a media product with new perspectives and insights. At the same time, the model is applicable to all types of media products (print, audio and audiovisual, online, offline media products). Due to the limited amount of available literature that is directly related to the presented topic and as a result of the impossibility of following a relevant theory that exists, exploratory research (focused on new features) was conducted, which was followed by a qualitative research method – Grounded Theory. The new model of the value of media product that is presented is followed by defining new concepts (these concepts have not been used so far) that are related to media products with a high cultural value – heritage media products (media products focused on the topic of cultural heritage) and total heritage media products (heritage media products that are cultural heritage in themselves).","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"78 2","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139243595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.34135/communicationtoday.2023.vol.14.no.2.12
Šimona Tomková, S. Gálik, Miroslav Kapec
The research focuses on the status of media coverage of the COVID-19 pandemic by media professionals in Slovakia. Out of a representative research sample calculated to be 242 reporters out of a total of 2,130 reporters in Slovakia, only 50 reporters responded to the questionnaire, which is also a limitation of this research. From the responses, the authors generated the current status of media coverage of the COVID-19 pandemic. Positive results of the questionnaire survey include that most of the media reporters tried to rely on the opinions of experts such as epidemiologists, virologists, etc. Also, 64% of the respondents did not feel any restriction of freedom in their work. The high percentage of self-study by reporters should also be added to the positive phenomena. On the negative side, as many as 56% of the respondents stated that it was not important for them to influence public opinion, and a smaller percentage also mentioned various influences that interfered with the impartiality and objectivity of reporting. Also, a high percentage of respondents were critical of the government’s management of the pandemic. Based on these findings, it can be concluded that the state of media coverage in Slovakia during the COVID-19 pandemic was not entirely optimal. Further research should complement and refine the picture of the Slovak media at the time of the COVID-19 pandemic.
{"title":"The COVID-19 Pandemic and Its Influence on Slovak Media Professionals","authors":"Šimona Tomková, S. Gálik, Miroslav Kapec","doi":"10.34135/communicationtoday.2023.vol.14.no.2.12","DOIUrl":"https://doi.org/10.34135/communicationtoday.2023.vol.14.no.2.12","url":null,"abstract":"The research focuses on the status of media coverage of the COVID-19 pandemic by media professionals in Slovakia. Out of a representative research sample calculated to be 242 reporters out of a total of 2,130 reporters in Slovakia, only 50 reporters responded to the questionnaire, which is also a limitation of this research. From the responses, the authors generated the current status of media coverage of the COVID-19 pandemic. Positive results of the questionnaire survey include that most of the media reporters tried to rely on the opinions of experts such as epidemiologists, virologists, etc. Also, 64% of the respondents did not feel any restriction of freedom in their work. The high percentage of self-study by reporters should also be added to the positive phenomena. On the negative side, as many as 56% of the respondents stated that it was not important for them to influence public opinion, and a smaller percentage also mentioned various influences that interfered with the impartiality and objectivity of reporting. Also, a high percentage of respondents were critical of the government’s management of the pandemic. Based on these findings, it can be concluded that the state of media coverage in Slovakia during the COVID-19 pandemic was not entirely optimal. Further research should complement and refine the picture of the Slovak media at the time of the COVID-19 pandemic.","PeriodicalId":43615,"journal":{"name":"Communication Today","volume":"20 8","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139244092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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