不安全感、技术创新性感知、易用性感知和实用性感知对消费者使用电子收费卡意向的影响

Frans Sudirjo, Muhamad Risal Tawil, Sabda Imanirubiarko, Loso Judijanto, T. R. Fauzan
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引用次数: 0

摘要

本研究旨在探讨乐观、创新和不安全感如何影响对有用性和易用性的认知,以及这些认知如何影响使用行为意向。本研究采用了描述性研究设计。本研究的参与者为雅加达电子收费卡客户。本研究结合了判断抽样技术和非概率抽样方法,样本量为 100 名受访者。采用非概率抽样技术随机发放问卷,以获取数据。根据数据处理和分析结果,本研究可得出以下结论:由于乐观的标准系数为正,因此它对感知易用性有积极影响。因为创新性的标准系数为正,所以它对感知易用性有积极影响。因为不安全感的标准系数为正,所以它对某事物的易用性有积极影响。由于感知易用性的标准系数为正,因此它对感知有用性有正向影响。由于感知易用性的标准系数为正值,因此它对行为意向有积极影响。
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The Influence of Insecurity, Perceived of Technology Innovativeness, Perceived Ease of Use and Perceived Usefulness on Consumers Intention to Use Electronic Toll Payment Cards
The purpose of this study is to examine how optimism, innovativeness, and insecurity affect perceptions of usefulness and ease of use, as well as how these perceptions affect behavioral intention to use. A descriptive research design was employed in this study. The participants in this study are Jakartan e-toll card customers. With a sample size of 100 respondents, this study combined the judgmental sampling technique with a non-probability sampling method. Questionnaires were randomly distributed using a non-probability sampling technique in order to obtain data. Based on the data processing and analysis outcomes, the following conclusions may be drawn from this study: Because optimism has a positive standard coefficient, it positively affects perceived ease of use. Because innovativeness has a positive standard coefficient, it positively affects perceived ease of use. Because insecurity has a positive standard coefficient, it positively affects how easy something is considered to be. Because perceived ease of use has a positive standard coefficient, it positively affects perceived usefulness. Because perceived ease of use has a standard coefficient of positive value, it positively influences behavioral intention.
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