COVID-19 大流行期间作为虚假信息积极传播者的网络媒体受众:大学生在 Facebook 上分享信息的动机

IF 0.8 Q3 COMMUNICATION Communication Today Pub Date : 2023-11-23 DOI:10.34135/communicationtoday.2023.vol.14.no.2.11
Hedviga Tkáčová, Patrik Maturkanič, Martina Pavlíková, Katarína Slobodová Nováková
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引用次数: 0

摘要

近年来,虚假信息的披露引起了越来越多的关注。社会认识到,虚假报道对信息的可信度构成真正的威胁,并最终威胁到社会的安全。在互联网上,活跃的受众是媒体内容的传播者,因为他们相信媒体内容的真实性,而在网络环境中,他们又能从其他人身上找到这种真实性。因此,受众似乎是虚假信息的积极传播者(分享),从而明确成为(不需要的)网络内容的创造者(分享和评论)。人们分享虚假信息的意愿与人们相似的态度有关;与信仰的相似性有关,也与对信息的看法有关,认为信息是恰当的、有趣的("我喜欢"),等等。同质性 "一词已成为受众研究中的一个关键术语,专家们所谈论的现象实际上似乎是任何内容传播的主要驱动力。本研究的目的是对促使大学生在社交网站 Facebook 上分享信息的因素进行识别和分类。
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Online Media Audience during the COVID-19 Pandemic as an Active Amplifier of Disinformation: Motivations of University Students to Share Information on Facebook
Disclosure of disinformation has attracted increasing attention in recent years. The society recognises that false reports pose a real threat to the credibility of information and, ultimately, to the security of society. On the Internet an active audience is a distributor of media content because they are convinced of its truth, and in the online environment they find it in other people. Therefore, the audience seems to be an active amplifier of disinformation (sharing), and thus explicitly as a creator of (unwanted) web content (sharing and commenting). People’s willingness to share disinformation is linked to people’s similar attitudes; it is related to the similarity of faith and to the perception of the message, considered as appropriate and interesting (“I like it”), etc. The term “homogeneity” turns out to be a key term in audience research, and experts speak about a phenomenon that in fact appears to be the main driving force for the dissemination of any content. The aim of the research is to identify and classify the factors that motivate university students to share information on the social networking site Facebook.
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来源期刊
Communication Today
Communication Today COMMUNICATION-
CiteScore
1.40
自引率
9.10%
发文量
6
期刊介绍: Communication Today is an academic journal from the scholarly fields of media studies and marketing communication. The Journal contains professional scientific reflections on the media and media competences; it also offers various academic discourses on the limits of reality, media thinking, new media, marketing and media relations, new trends in marketing (including their types and specifics), psychology and sociology of marketing communication, as well as new knowledge on the structure of media contents, marketing strategies and communication sciences. The professional public is offered an interdisciplinary, focused, targeted discussion. Communication Today is a double-blind peer reviewed academic journal published twice a year. It focuses on theoretical studies, theoretical and empirical studies, research results and their implementation into practice, as well as on essays, interviews with media scholars, professional publication reviews and shorter news articles. Basic sections of the Journal are as follows: Editorial, Theoretical Studies, Research Studies, Reviews and Today, which consists of shorter news articles. The Journal’s Editorial Office also accepts manuscripts of interviews with renowned media scholars and professionals as well as essays. The Journal is registered in the List of Periodical Press at the Ministry of Culture of the Slovak Republic under number EV 3972/10 and its international standard serial number (ISSN) is 1338-130X.
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