{"title":"书评:企业社交媒体营销:詹金斯(Jenkins, A. )著,《企业社交媒体营销:在整个组织中推广社交媒体综合战略》(Scaling an Integrated Social Media Strategy Across Your Organization)一书。","authors":"Chenghui Wu, Yueyang Su","doi":"10.1177/23294884231208352","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":45593,"journal":{"name":"International Journal of Business Communication","volume":"58 1","pages":"181 - 183"},"PeriodicalIF":3.1000,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Book Review: Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization by Jenkins, A.\",\"authors\":\"Chenghui Wu, Yueyang Su\",\"doi\":\"10.1177/23294884231208352\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":45593,\"journal\":{\"name\":\"International Journal of Business Communication\",\"volume\":\"58 1\",\"pages\":\"181 - 183\"},\"PeriodicalIF\":3.1000,\"publicationDate\":\"2023-11-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Business Communication\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://doi.org/10.1177/23294884231208352\",\"RegionNum\":3,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business Communication","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1177/23294884231208352","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
期刊介绍:
The International Journal of Business Communication (IJBC) publishes manuscripts that contribute to knowledge and theory of business communication as a distinct, multifaceted field approached through the administrative disciplines, the liberal arts, and the social sciences. Accordingly, IJBC seeks manuscripts that address all areas of business communication including but not limited to business composition/technical writing, information systems, international business communication, management communication, and organizational and corporate communication. In addition, IJBC welcomes submissions concerning the role of written, verbal, nonverbal and electronic communication in the creation, maintenance, and performance of profit and not for profit business.