Cultural Revitalization of Tha Phae Road: An In-Depth Exploration of Contemporary Lanna Architectural Facades and Urban Identity

This study presents a comprehensive analysis of contemporary Lanna architecture on Tha Phae Road, a historically and culturally significant street in Chiang Mai, Thailand. The main objective of this research is to conduct this comprehensive analysis of the revitalization process with a specific focus on the architectural facades of the revitalized buildings. The study aims to document and evaluate how traditional Lanna architectural elements have been integrated with Modern, Western, and Chinese architectural styles during the process, while also investigating its ensuing urban impacts. Employing a descriptive case study approach, this research draws upon a diverse array of primary and secondary sources, including scholarly literature and on-site photographs. Through the examination of three representative case studies (1) Modern-Lanna style, (2) Modern-Western-Lanna style, and (3) Modern-Western-Chinese-Lanna style, this study illustrates the deliberate amalgamation of traditional Lanna elements with modern design features, resulting in a dynamic and captivating urban landscape. The findings reveal a successful synergy between historical preservation and contemporary urban development. The integration of Lanna design elements with modern features not only effectively conserves the region's cultural identity but also contributes to sustainable architectural principles. Significantly, the implementation of building control regulations has played a pivotal role in preserving the inherent integrity of Lanna architectural styles. Moreover, this research offers valuable insights for scholars, architects, and urban planners, providing practical guidance on harmoniously incorporating cultural heritage into contemporary Lanna designs while ensuring the enduring preservation of the region's distinctive identity.