THE IMPORTANCE OF KNOWLEDGE BREADTH IN THE DIGITALIZATION PROCESS OF SOCIAL ENTREPRENEURSHIP

One of the ways to solve economic and social problems is social entrepreneurship. In today's turbulent environment, the question of survival is posed to all economic entities, including those who operate as entities of social entrepreneurship. Digitization of business is a necessary process in innovating business models. In this research, we observed the impact of the knowledge breadth on the process of digitalization of the business of social entrepreneurship entities. In order to measure the knowledge breadth, we used the plans according to which the education in the field of digitization is carried out, the number of certified and expert lecturers, the number of sources of knowledge, patents and creativity. The main goal of the research is to determine whether the knowledge breadth can contribute to accelerating the process of digitization of social entrepreneurship and thereby contribute to its development. 97 social entrepreneurship entities from Bosnia and Herzegovina (B&H) participated in the research. Data were collected using questionnaires and analyzed using correlation and regression methods. We investigated the importance of the knowledge breadth in the process of digitization of social entrepreneurship. According to the results of the research, the knowledge breadth significantly affects the application of digitization in social entrepreneurship entities.