CONTEXTUAL COMMUNICATION AS A TOOLKIT FOR INCREASING PROFESSIONAL EFFECTIVENESS AND INTERPERSONAL COMMUNICATION

Introduction. The use of various types and forms of communication in communication activities is of certain research interest and can be learned through appropriate procedures. Unlocking the potential of contextual communication for professional and personal communication is the subject of this article. Materials and methods. To carry out this research as an effective epistemological practice, a systemic and axiological approach was applied, as well as a set of modern methods for processing scientific information from various fields of social and humanitarian knowledge. These are various variations of the use of the analytical-synthetic method, making analogies and comparisons, mental movement in deductive and inductive ways, generalization of scientific data and theoretical abstraction. Research results. The work consistently reveals the goals, objectives, structure, essence and concept of contextual communication based on the need for its implementation in professional activities and other forms of human interaction. It is noted that the main characteristic of contextual communication is its indirectness from direct communication, when the role of “subject-object of an example” is a real-life person, his actions (deeds) or examples of erroneous decisions. Through the mediation of contextual communication, it is possible to effectively transmit goal settings, value formations or epistemological constructs. Discussions and conclusions. The construction of work communication processes and the increasing shortage of time resources for personal communication in modern reality actualizes the problems of using increasingly effective and quickly applied communication tools. Such a tool today also includes contextual communication, which is used purposefully or spontaneously both in business interaction between people and in personal subject-subject communication. Knowledge of contextual communication has great cognitive prospects, the achievement of which was carried out in this work.