智慧旅游视角下的丽江古城发展战略研究

Xin Geng
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引用次数: 0

摘要

智慧旅游是当前旅游业发展的必然趋势,景区与大数据的结合更是热点。丽江古城抓住发展机遇,率先启动智慧景区建设,并取得了突出成效。本文以丽江古城为主要研究对象,从智慧旅游的角度探讨了丽江古城存在的问题,为景区下一步形成竞争优势,获得新的发展提出了有针对性的建议。
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Research on the Development Strategy of Lijiang Ancient City from the Perspective of Smart Tourism
Smart tourism is an inevitable trend in the current tourism development, and the combination of scenic spots and big data is a hot spot. Lijiang Ancient City seized the development opportunity and took the lead in starting the construction of smart scenic spots and achieved outstanding results. Taking Lijiang Ancient City as the main research object, this paper discusses the existing problems of Lijiang Ancient City from the perspective of smart tourism, and makes targeted suggestions for the next step of scenic spots to form competitive advantages and obtain new development.
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