J. Kim, Pipatpong Fakfare, Jin-Soo Lee, Xiaoting Chi, Bo Meng, H. Ryu, Heesup Han
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Determinants of travelers’ image and desire toward animal tourism
ABSTRACT This study explores the kinds of travel values that promote participation in animal tourism and discovers the role of animal welfare literacy in the relationships among attitude, satisfaction, image, and desire. This study also identifies optimal configurations and necessary conditions that lead to desire for animal tourism. Excitement is a significant travel value for travelers who enjoy animal-related tourism, and inner and outer directed travel values are determinants of satisfaction. Attitude, satisfaction, and image play a critical role in generating intentions. The results suggest two casual recipes for the desired outcome and indicate the importance of satisfaction and image.
期刊介绍：
Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.
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