From Traditional to New Media: The Self-transformation of News Presenters

With the advent of the new media era, the status and influence of traditional media have been gradually impacted and replaced. This paper takes the blogger "Anchor Pan Xiaorong" in Tiktok as an example, and discusses the self-presentation change of news presenters in the process of transition between traditional media and new media. By analyzing the self-presentation change of "Anchor Pan Xiaorong", we can understand the diversity, adaptability and trend of change of the role of the presenter.