{"title":"Tiktok 上的 Dakwah 内容传播对 Salamtv 达瓦赫效果的影响","authors":"Albahroyni Albahroyni, Hasan Sazali, K. Khatibah","doi":"10.47200/jnajpm.v8i2.1713","DOIUrl":null,"url":null,"abstract":"This study illustrates how social media Tiktok affects the efficacy of salam da'wah television. This study employs a quantitative survey method. The questionnaire is disseminated online via a Google form. The population consists of followers of the salamtv Tiktok account. the research data were analyzed using regression analysis. The results showed 1) there was a positive and significant effect on the delivery of da'wah on Tiktok to the effectiveness of salamtv da'wah with a value contribution of 55.1% and each increase of 1 delivery value will add to the value of the effectiveness of da'wah by 0.846. 2) there is a positive and significant influence on the da'wah content on Tiktok on the effectiveness of the da'wah of Salamtv with a value contribution of 55.9% and each increase of 1 delivery value will increase the value of the effectiveness of the da'wah by 0.695. 3) there is a positive and significant influence on the delivery of da'wah content on Tiktok together on the effectiveness of the da'wah of Salamtv with a value contribution of 59.7% and each increase of 1 delivery value will add to the effectiveness of da'wah by 0.435 and 0.390","PeriodicalId":126951,"journal":{"name":"Nuansa Akademik: Jurnal Pembangunan Masyarakat","volume":"17 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Pengaruh Penyampaian Konten Dakwah Di Tiktok Terhadap Efektifitas Dakwah Salamtv\",\"authors\":\"Albahroyni Albahroyni, Hasan Sazali, K. Khatibah\",\"doi\":\"10.47200/jnajpm.v8i2.1713\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study illustrates how social media Tiktok affects the efficacy of salam da'wah television. This study employs a quantitative survey method. The questionnaire is disseminated online via a Google form. The population consists of followers of the salamtv Tiktok account. the research data were analyzed using regression analysis. The results showed 1) there was a positive and significant effect on the delivery of da'wah on Tiktok to the effectiveness of salamtv da'wah with a value contribution of 55.1% and each increase of 1 delivery value will add to the value of the effectiveness of da'wah by 0.846. 2) there is a positive and significant influence on the da'wah content on Tiktok on the effectiveness of the da'wah of Salamtv with a value contribution of 55.9% and each increase of 1 delivery value will increase the value of the effectiveness of the da'wah by 0.695. 3) there is a positive and significant influence on the delivery of da'wah content on Tiktok together on the effectiveness of the da'wah of Salamtv with a value contribution of 59.7% and each increase of 1 delivery value will add to the effectiveness of da'wah by 0.435 and 0.390\",\"PeriodicalId\":126951,\"journal\":{\"name\":\"Nuansa Akademik: Jurnal Pembangunan Masyarakat\",\"volume\":\"17 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-07-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Nuansa Akademik: Jurnal Pembangunan Masyarakat\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.47200/jnajpm.v8i2.1713\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Nuansa Akademik: Jurnal Pembangunan Masyarakat","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47200/jnajpm.v8i2.1713","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Pengaruh Penyampaian Konten Dakwah Di Tiktok Terhadap Efektifitas Dakwah Salamtv
This study illustrates how social media Tiktok affects the efficacy of salam da'wah television. This study employs a quantitative survey method. The questionnaire is disseminated online via a Google form. The population consists of followers of the salamtv Tiktok account. the research data were analyzed using regression analysis. The results showed 1) there was a positive and significant effect on the delivery of da'wah on Tiktok to the effectiveness of salamtv da'wah with a value contribution of 55.1% and each increase of 1 delivery value will add to the value of the effectiveness of da'wah by 0.846. 2) there is a positive and significant influence on the da'wah content on Tiktok on the effectiveness of the da'wah of Salamtv with a value contribution of 55.9% and each increase of 1 delivery value will increase the value of the effectiveness of the da'wah by 0.695. 3) there is a positive and significant influence on the delivery of da'wah content on Tiktok together on the effectiveness of the da'wah of Salamtv with a value contribution of 59.7% and each increase of 1 delivery value will add to the effectiveness of da'wah by 0.435 and 0.390
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