Moderating Effect of Demographic Factors on the Relationship Between Work Motivation and Employee Retention of Gen Z

Purpose: This study aimed to investigate the variations in work motivation and Gen Z employee retention concerning the demographic characteristics of the employees and to assess the moderating impact of demographic variables on the relationship between work motivation and Gen Z employee retention. Design/Methodology/Approach: The empirical research was conducted by employing a quantitative research design from Indian Gen Z employees working at various organizations. A cross-sectional time frame was followed, wherein data was collected from 755 participants for their perception of work motivation and employee retention using a questionnaire. Descriptive and inferential statistical methods were used to examine the relationships between the study variables and to validate the developed model for the study using Smart PLS v3 software. Findings: Overall, the study found that workplace motivation has a significant effect on Gen Z employees’ retention. Moreover, the association between job motivation and Gen Z employee retention was moderated by gender, income, and industry type. However, the association between work motivation and Gen Z employee retention was unaffected by the level of education. Research Implications: The findings of the study specifically provide insights for HR practitioners. It can be implied that motivating employees and retaining them are among the essential elements of every organization. The organizations must create equal opportunities for males and females.