波兰格但斯克夜总会的加热烟草制品和香烟营销:混合方法分析。

IF 1.9 Q3 SUBSTANCE ABUSE Tobacco Prevention & Cessation Pub Date : 2024-01-05 eCollection Date: 2024-01-01 DOI:10.18332/tpc/174573
Julia Nowicka, Lukasz Balwicki
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引用次数: 0

摘要

导言:尽管波兰禁止烟草产品的广告和促销,但烟草公司却利用法律漏洞和执法不力来进行营销。为了接触年轻人,烟草公司在娱乐和社交场所投放广告。对波兰烟草产品营销的这方面研究仍然不足。本研究的主要目的是调查波兰北部大城市格但斯克夜总会中烟草制品广告和促销的发生率和特点:我们在 2022 年 7 月至 10 月期间对格但斯克的夜总会进行了一次单中心观察研究。两名独立观察员走访了 30 家夜总会,并使用事先准备好的调查表收集信息。记录了烟草品牌吧台饰品、标识标牌、包装展示以及其他形式的广告和促销活动。在可能的情况下,还拍摄了可见营销展示的照片:结果:在所观察的夜总会中,2/3 的夜总会都有烟草产品广告。最常见的广告产品类别是加热烟草制品。烟草品牌代表向消费者宣传并提供免费的烟草产品样品。观察到的多层次营销活动包括烟草品牌吧台饰品、显眼的销售点和烟草品牌标识标牌:结论:在格但斯克观察到的大多数夜总会都在宣传和促销烟草产品。夜总会违反了烟草广告和促销禁令,最常宣传的产品是加热烟草制品。当局应采取措施扩大禁令范围,将私人促销也包括在内,并执行法律以保护高危人群避免开始吸烟和复吸。
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Heated tobacco products and cigarette marketing in nightclubs in Gdansk, Poland: A mixed-methods analysis.

Introduction: Although advertising and promotion of tobacco products in Poland are prohibited, tobacco companies exploit legal loopholes and insufficient enforcement of the laws to conduct their marketing. To reach young adults, advertisements are placed in entertainment and social venues. This aspect of tobacco product marketing in Poland remains under-researched. The main aim of this study was to investigate the occurrence and characteristics of advertising and promotion of tobacco products in nightclubs in Gdansk, a large city in northern Poland.

Methods: We conducted a single-center observational study of nightclubs in Gdansk, between July and October 2022. Two independent observers visited 30 nightclubs and collected information using pre-prepared research form. The occurrences of tobacco branded bar accessories, logo signs, package displays and other forms of advertising and promotion were recorded. Where possible, photographs of visible marketing displays were taken.

Results: Advertising of tobacco products was present in 2/3 of the nightclubs observed. The most commonly advertised product category were heated tobacco products. Tobacco brand representatives promoted and offered consumers free tobacco product samples. Multi-level marketing activities were observed, including tobacco branded bar accessories, prominent sale points and tobacco brand logo signs.

Conclusions: The majority of nightclubs observed in Gdansk advertise and promote tobacco products. The ban on tobacco advertising and promotion is being violated in nightclubs, where the most commonly advertised products are heated tobacco products. The authorities should take steps to extend the bans to cover private promotion and enforce the law to protect high-risk individuals from smoking initiation and relapse.

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CiteScore
1.80
自引率
0.00%
发文量
155
审稿时长
4 weeks
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