STR LLC 对纳什维尔历史数据和 COVID-19 大流行数据的市场分析

Rachel Mammen
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摘要

美国的 COVID-19 大流行始于 2020 年初。美国的封锁对酒店和旅游业造成了负面影响。纳什维尔是田纳西州的首府和人口最多的城市。音乐产业只是纳什维尔吸引游客的一种方式。从 2011 年到 2012 年,需求百分比变化有所下降,从 2014 年到 2016 年,需求百分比变化再次下降,最大的负面影响是 COVID-19 大流行。纳什维尔市场的细分按地点、客房、等级和次级市场显示,并附有关键绩效指标。纳什维尔的在建项目将在 2021 年继续建设。本案例研究旨在就关键绩效指标(KPIs)、导致纳什维尔酒店业务中断的外部威胁展开讨论,了解供需演化理论,并分析纳什维尔供需变化的统计数据。
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The Market Analysis of Nashville’s Historic and COVID-19 Pandemic Data From STR LLC
The COVID-19 pandemic in the United States began in early 2020. The US lockdown negatively impacted the hospitality and tourism industry. Nashville is the capital of and the most populous city in the state of Tennessee. The music industry is just one way that Nashville brings tourists to the city. The demand percentage change decreased from 2011 to 2012 and again from 2014 to 2016, and the greatest negative impact has been the COVID-19 pandemic. The breakdown of the Nashville market is shown by location, rooms, class, and submarket with key performance indicators. The pipeline projects in Nashville are continued to be constructed in 2021. This case study aims to generate discussions about key performance indicators (KPIs), external threats which cause disruptions to hotel business in Nashville, understand the evolutionary theory of supply and demand, and analyze the statistics of supply and demand changes in Nashville.
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