The Importance of Nostalgic Emotions and Memorable Tourism Experience in the Cultural Experience

ABSTRACT In the destinations they visit, tourists wish to see historical structures with that they can establish a connection with. The effects of nostalgic bonds established through experiences can be evaluated only by the determination of individuals’ developing intentions and judgments. The main purpose of this study was to identify the relationships between nostalgic emotions, memorable tourism experience, satisfaction, revisit intention, and recommendation intention. In this regard, views of the tourists who visited İstanbul were collected through surveys. A total of 483 surveys were obtained and the data were analyzed using AMOS software. The obtained results showed that strong nostalgic bonds had a positive impact on behavioral intentions such as revisit intention by increasing satisfaction and memorability. The findings of this paper indicated that nostalgic emotions significantly affect memorable tourism experiences.