COHORT ANALYSIS OF SAVINGS AND INVESTMENT STRATEGIES AMONG WORKING WOMEN IN AHMEDABAD CITY

This study aims to analyze the saving and investment patterns of working women in Ahmedabad city, Gujarat. The research objectives include studying the concept of saving and investment patterns and analyzing the attitudes of working women towards their saving and investment patterns. A sample size of 250 working women based in Ahmedabad was interviewed for this study. The study utilized a mixed-methods approach, which included both quantitative and qualitative data analysis. The findings of this study reveal that working women in Ahmedabad exhibit positive saving and investment patterns. Many of the participants diversify their investments across different avenues to reduce risk and take a data-driven approach to make investment decisions. The study also found that working women in Ahmedabad are resilient and can adapt easily when things go wrong financially. Furthermore, the study found that working women in Ahmedabad have a long-term investment perspective and are willing to tolerate losses in their investment value to seek higher returns. Additionally, the participants showed a positive attitude towards savings and investment and believed that investing is crucial for achieving financial stability and independence.