影响购买日本清真食品意向的因素分析:宗教信仰的调节作用

IF 1.2 Q4 BUSINESS Innovative Marketing Pub Date : 2024-01-08 DOI:10.21511/im.20(1).2024.06
Afief El Ashfahany, Shafiyya Khansa Farrahvanaya, Muhamad Subhi Apriantoro, Suharjianto
{"title":"影响购买日本清真食品意向的因素分析:宗教信仰的调节作用","authors":"Afief El Ashfahany, Shafiyya Khansa Farrahvanaya, Muhamad Subhi Apriantoro, Suharjianto","doi":"10.21511/im.20(1).2024.06","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to investigate the factors affecting the desire to purchase halal Japanese cuisine using the theory of planned behavior and religiosity as a moderator. The study employs the structural equation modeling partial least square (SEM PLS) method to analyze data obtained from questionnaires administered to 202 Muslim consumers at halal Japanese restaurants (Ramen Ya, Marugame Udon, and Sushi Tei). The findings demonstrate that attitudes (β = 0.228, p = 0.074), subjective norms (β = 0.198, p = 0.076), perceived behavioral control (β = 0.133, p = 0.035), and religiosity (β = 0.459, p = 0.000) significantly affect the intention to buy Japanese food labeled halal. In addition, halal awareness (β = 0.593, p = 0.000) and religiosity (β = 0.227, p = 0.039) also have a significant positive effect on attitude. However, the presence of religiosity does not significantly moderate the relationship between attitude, subjective norm, and perceived behavioral control towards purchase intention. Although religiosity does not act as a moderator, the outcomes of this analysis are expected to be useful for the Japanese halal cuisine sector, notably in countries with a majority Muslim population, to consider religiosity as an essential factor in increasing purchase intention.\nAcknowledgment The authors received financial support for the research, authorship, and publication of this article from Universitas Muhammadiyah Surakarta, Indonesia, under the Integration Research Grant Program (HIT).","PeriodicalId":37060,"journal":{"name":"Innovative Marketing","volume":"56 3","pages":""},"PeriodicalIF":1.2000,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Analysis of factors influencing intention to purchase halal Japanese food: The moderating role of religiosity\",\"authors\":\"Afief El Ashfahany, Shafiyya Khansa Farrahvanaya, Muhamad Subhi Apriantoro, Suharjianto\",\"doi\":\"10.21511/im.20(1).2024.06\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study is to investigate the factors affecting the desire to purchase halal Japanese cuisine using the theory of planned behavior and religiosity as a moderator. The study employs the structural equation modeling partial least square (SEM PLS) method to analyze data obtained from questionnaires administered to 202 Muslim consumers at halal Japanese restaurants (Ramen Ya, Marugame Udon, and Sushi Tei). The findings demonstrate that attitudes (β = 0.228, p = 0.074), subjective norms (β = 0.198, p = 0.076), perceived behavioral control (β = 0.133, p = 0.035), and religiosity (β = 0.459, p = 0.000) significantly affect the intention to buy Japanese food labeled halal. In addition, halal awareness (β = 0.593, p = 0.000) and religiosity (β = 0.227, p = 0.039) also have a significant positive effect on attitude. However, the presence of religiosity does not significantly moderate the relationship between attitude, subjective norm, and perceived behavioral control towards purchase intention. Although religiosity does not act as a moderator, the outcomes of this analysis are expected to be useful for the Japanese halal cuisine sector, notably in countries with a majority Muslim population, to consider religiosity as an essential factor in increasing purchase intention.\\nAcknowledgment The authors received financial support for the research, authorship, and publication of this article from Universitas Muhammadiyah Surakarta, Indonesia, under the Integration Research Grant Program (HIT).\",\"PeriodicalId\":37060,\"journal\":{\"name\":\"Innovative Marketing\",\"volume\":\"56 3\",\"pages\":\"\"},\"PeriodicalIF\":1.2000,\"publicationDate\":\"2024-01-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Innovative Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21511/im.20(1).2024.06\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Innovative Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21511/im.20(1).2024.06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

摘要

本研究的目的是利用计划行为理论和宗教信仰作为调节因素,调查影响购买清真日本料理欲望的因素。研究采用结构方程建模偏最小二乘法(SEM PLS)分析了清真日本料理餐厅(拉面屋、丸龟乌冬面和寿司帝)对 202 名穆斯林消费者进行问卷调查所获得的数据。研究结果表明,态度(β = 0.228,p = 0.074)、主观规范(β = 0.198,p = 0.076)、感知行为控制(β = 0.133,p = 0.035)和宗教信仰(β = 0.459,p = 0.000)会显著影响购买标有清真标识的日本食品的意愿。此外,清真意识(β = 0.593,p = 0.000)和宗教信仰(β = 0.227,p = 0.039)对态度也有明显的积极影响。然而,宗教信仰的存在对态度、主观规范和感知行为控制与购买意向之间的关系没有明显的调节作用。虽然宗教信仰没有起到调节作用,但本分析的结果有望对日本清真饮食业有所帮助,尤其是在穆斯林人口占多数的国家,将宗教信仰视为提高购买意向的一个重要因素。 鸣谢 作者的研究、写作和本文的发表得到了印度尼西亚苏腊卡尔塔穆罕默德大学(Universitas Muhammadiyah Surakarta)在整合研究资助项目(HIT)下提供的资金支持。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Analysis of factors influencing intention to purchase halal Japanese food: The moderating role of religiosity
The purpose of this study is to investigate the factors affecting the desire to purchase halal Japanese cuisine using the theory of planned behavior and religiosity as a moderator. The study employs the structural equation modeling partial least square (SEM PLS) method to analyze data obtained from questionnaires administered to 202 Muslim consumers at halal Japanese restaurants (Ramen Ya, Marugame Udon, and Sushi Tei). The findings demonstrate that attitudes (β = 0.228, p = 0.074), subjective norms (β = 0.198, p = 0.076), perceived behavioral control (β = 0.133, p = 0.035), and religiosity (β = 0.459, p = 0.000) significantly affect the intention to buy Japanese food labeled halal. In addition, halal awareness (β = 0.593, p = 0.000) and religiosity (β = 0.227, p = 0.039) also have a significant positive effect on attitude. However, the presence of religiosity does not significantly moderate the relationship between attitude, subjective norm, and perceived behavioral control towards purchase intention. Although religiosity does not act as a moderator, the outcomes of this analysis are expected to be useful for the Japanese halal cuisine sector, notably in countries with a majority Muslim population, to consider religiosity as an essential factor in increasing purchase intention. Acknowledgment The authors received financial support for the research, authorship, and publication of this article from Universitas Muhammadiyah Surakarta, Indonesia, under the Integration Research Grant Program (HIT).
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Innovative Marketing
Innovative Marketing Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)
CiteScore
2.50
自引率
9.10%
发文量
58
审稿时长
9 weeks
期刊最新文献
Analysis of factors influencing intention to purchase halal Japanese food: The moderating role of religiosity An analysis of service quality and complaint handling in the Jordanian healthcare sector: Implications for TQM and customer retention Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry Social media, brand loyalty and the banking industry in Colombia Structural and comparative analysis of R&D funding impact on the level of innovation development: The empirical evidence of GII’s leaders and Ukraine
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1