打造企业家--性别观念和理想

Annie Roos, Katarina Pettersson
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引用次数: 0

摘要

本研究旨在调查瑞典一个后工业化农村社区中的性别观念和理想企业家。虽然研究尚未明确解释理想企业家是如何构建的,但其结果,即企业家的性别表征,已得到充分研究。以往的研究结果表明,创业精神被普遍描绘成一种以男性为主导的结构,具有自创成功、自信和果断等特质。通过归纳推理,本研究分析了有关该社区所想象的理想企业家的性别观念和理想,该企业家将帮助该社区解决其问题。研究结果本研究发现,该社区将企业家塑造成一个想象中的男性理想,将其视为神圣、救世主和神,并正在用一个男性企业家取代其历史上的男性铁匠。本研究将 "锻造 "作为构建男性理想企业家的隐喻,让社区而非企业家本人作为构建者发表意见。从社会建构主义的角度来看,本研究强调了性别观念和理想如何不仅受个人现实的影响,而且在相互影响的过程中受他人现实的影响。原创性/价值 "锻造 "这一隐喻为女性主义建构主义方法增添了一个创新的理论维度,并建议关注创业的 "男性特征 "如何在当地产生和复制。此前,人们曾对男性创业者如何集体表现其身份进行过研究;本研究的重点是在农村社区中对这一设想中的创业者进行社会建构。因此,"锻造 "的发展有助于分析地方创业。人种学研究的选择使作者得以融入社区成员的真实生活世界,为探讨创业与性别问题提供了丰富的数据。
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Forging an entrepreneur – gendered ideas and ideals

Purpose

The purpose of this study is to investigate the gendered ideas and ideals attached to an imagined ideal Entrepreneur in a post-industrial rural community in Sweden. While research has not yet clearly explained how the ideal entrepreneur is constructed, the result, i.e. the gendered representations of entrepreneurs, is well-researched. Previous results indicate a prevalent portrayal of entrepreneurship as a predominantly masculine construct characterised by qualities such as self-made success, confidence and assertiveness.

Design/methodology/approach

Ethnographic fieldwork was conducted in a community that is attempting to re-brand itself through garden tourism. Through inductive reasoning, this study analyses the gendered ideas and ideals regarding the community’s imagined ideal Entrepreneur who is to help the community solve its problems.

Findings

This study finds that the community forges the Entrepreneur into an imagined masculine ideal as holy, a saviour and a god and is replacing its historical masculine ironmaster with a masculine Entrepreneur. This study develops forging as a metaphor for the construction of the masculine ideal Entrepreneur, giving the community, rather than the entrepreneur himself, a voice as constructors. From social constructionism, this study emphasises how gendered ideas and ideals are shaped not only by the individual realities but more so in the reciprocal process by the realities of others.

Originality/value

The metaphor of forging adds an innovative theoretical dimension to the feminist constructionist approach and suggests focusing on how the “maleness” of entrepreneurship is produced and reproduced in the local. Previously, light has been shed on how male entrepreneurs perform their identities collectively; the focus of this study is on the social construction of this envisioned Entrepreneur within a rural community. The development of forging thus contributes as a way of analysing entrepreneurship in place. The choice of an ethnographic study allowed the authors to be a part of the real-life world of community members, providing rich data to explore entrepreneurship and gender.

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来源期刊
CiteScore
7.40
自引率
15.60%
发文量
15
期刊介绍: Launched in 2009, the International Journal of Gender and Entrepreneurship (IJGE) aims to facilitate the natural evolution of the field of gender and entrepreneurship by drawing together the very best research contributions from around the world. The journal seeks to: -Provide a dedicated publication outlet for high calibre, international research of interest to scholars, entrepreneurs and policy makers in the field of gender and entrepreneurship -Offer a unique perspective on the practice of gender and entrepreneurship by including sections dedicated to practitioner and policy content -Support a more consistent global approach to the presentation of research in the field -Platform the work of dynamic young researchers and those who are in a position to offer new perspectives on this particular research area -Enable those active in the area as researchers, educators, trainers, practitioners, support personnel and policy makers to keep up to date with the field on an international level. The coverage of the journal includes, but is not limited to: Entrepreneurship, Female/Women’s entrepreneurship , Business, Management, Strategy, Gender, Economics, Internationalization, Marketing.
期刊最新文献
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