{"title":"好莱坞当前的游戏计划：是 IP 而不是演员","authors":"Lee Yoong Hon","doi":"10.1080/16522354.2023.2300013","DOIUrl":null,"url":null,"abstract":"Ever since the success of Star Wars in the 1970s, Hollywood’s obsession with blockbusters and their sequels (prequels) has been evident. The exploitations of successful intellectual properties (IP)...","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":0.6000,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Hollywood’s current game plan: it’s the IP and not the actor\",\"authors\":\"Lee Yoong Hon\",\"doi\":\"10.1080/16522354.2023.2300013\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Ever since the success of Star Wars in the 1970s, Hollywood’s obsession with blockbusters and their sequels (prequels) has been evident. The exploitations of successful intellectual properties (IP)...\",\"PeriodicalId\":45673,\"journal\":{\"name\":\"Journal of Media Business Studies\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.6000,\"publicationDate\":\"2024-01-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Media Business Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/16522354.2023.2300013\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Media Business Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/16522354.2023.2300013","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
Hollywood’s current game plan: it’s the IP and not the actor
Ever since the success of Star Wars in the 1970s, Hollywood’s obsession with blockbusters and their sequels (prequels) has been evident. The exploitations of successful intellectual properties (IP)...
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