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Nostalgia marketing - a systematic literature review and future directions
This study addresses the knowledge gap in nostalgia marketing by examining its theoretical foundations, consumer behavior implications, and brand promotion aspects. Through a comprehensive review o...
期刊介绍：
The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.
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