正宗与虚荣的骄傲消费者:新奢侈品消费背后的两种身份定位形式

B. Shi, J. M. Shi, Z. D. Zheng, Y. Q. Zhong
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引用次数: 0

摘要

本研究结合两种形式的社会地位动机--声望和支配地位,探讨了真实自豪感和自大自豪感对消费者偏好和购买新产品的影响。
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Authentic vs. Hubristic Proud Consumers: Two Forms of Status Orientation Underlying New Luxury Consumption
Incorporating motivation for two forms of social status—prestige and dominance, this research examines the influence of authentic and hubristic pride on consumers’ preferences and purchases of new ...
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