供应商多样性的声誉促进因素:探索将退伍军人和残疾人纳入其中的方法

IF 6.8 2区 管理学 Q1 MANAGEMENT Journal of Purchasing and Supply Management Pub Date : 2024-01-29 DOI:10.1016/j.pursup.2024.100898
Camila Lee Park, Mauro Fracarolli Nunes, Jose A.D. Machuca
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引用次数: 0

摘要

本研究探讨了将退伍军人和残疾人纳入供应商多元化计划是否会给企业带来声誉上的好处。通过对 S&P500 前 100 强企业的供应商多元化计划和多元化群体的内容分析收集到的初步证据,我们采用多利益相关者的方法进行了一个双因素情景实验,探索公众、客户、投资者和潜在供应商对这些举措的反应。特别是,我们分析了他们对公司的仁慈和能力(信任)的看法是否会受到影响。我们还调查了这些利益相关者对企业总体态度的潜在影响,因为这一概念代表了企业声誉。实证结果表明,纳入这些群体并不会影响人们对公司的看法,这表明供应商多元化计划的传播并不总是能有效地塑造正面形象(例如,绿色洗涤、社会洗涤)。我们将结合利益相关者理论以及采用供应商多元化计划的战略动机和道德动机对比辩论来讨论这些结果。
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Reputational enablers for supplier diversity: An exploratory approach on the inclusion of war veterans and disabled people

This study investigates whether the inclusion of war veterans and disabled people in supplier diversity programs grants firms with reputational gains. With preliminary evidence collected in the content analysis of supplier diversity programs and diverse groups considered by S&P500's top 100 companies, we conducted a duo-factorial scenario-based experiment with a multi-stakeholder approach, exploring the reactions of the general public, customers, investors, and potential suppliers to these initiatives. In particular, we analyse whether their views on companies' benevolence and competence (trust) are affected. We also investigate the potential impacts on these stakeholders' overall attitude towards firms, as the construct represents a proxy of corporate reputation. The empirical results show that including these groups does not impact the way companies are perceived, suggesting that the communication of supplier diversity programs is not always efficient in creating positive images (e.g., greenwashing, social washing). We discuss these outcomes in the context of stakeholder theory and in the debate contrasting the strategic and moral incentives for adopting supplier diversity programs.

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来源期刊
CiteScore
10.30
自引率
18.00%
发文量
31
审稿时长
70 days
期刊介绍: The mission of the Journal of Purchasing & Supply Management is to publish original, high-quality research within the field of purchasing and supply management (PSM). Articles should have a significant impact on PSM theory and practice. The Journal ensures that high quality research is collected and disseminated widely to both academics and practitioners, and provides a forum for debate. It covers all subjects relating to the purchase and supply of goods and services in industry, commerce, local, national, and regional government, health and transportation.
期刊最新文献
Editorial Board From checking the box to driving impact – Perspectives on how to develop a supplier diversity program that is less narrowly scoped and more wholeheartedly adopted The circular business models of third-party loop operators: An activity-based view on performing activities internally or externally Establishing buyer-supplier self-organization through LSP brokered learning and information technologies: The effects on relational performance in logistic service triads Closing the loop: The fundamental role of Purchasing and Supply Management in reaching a circular economy
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