Quantitative criticalism for social justice and equity-oriented communication research

An increasing number of communication researchers have noted the potential of quantitative criticalism (QuantCrit) or the use of quantitative approaches to pursue social justice and equity agenda. Nonetheless, how to achieve the goals and ideals of QuantCrit in communication studies still largely remains uncharted terrain. This article offers five concrete suggestions for how researchers can bring critical consciousness to quantitative communication research: (a) broadening and diversifying the scope of communication research, (b) (re)framing research questions with a social justice orientation, (c) critiquing dominant narratives and centering the counternarratives, (d) incorporating intersectionality to address marginalization, and (e) employing statistical methods that illuminate interdependence, systems, and power dynamics. This article seeks to enrich the discussion on ways to embrace QuantCrit in communication research to revitalize perspectives and means for identifying and addressing inequalities, and eventually to advance transformative scholarship.