Darius-Aurel Frank, Anne Odile Peschel, Tobias Otterbring, Jason DiPalma, Sascha Steinmann
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Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores
The future of retailing takes consumers to the metaverse. Yet, how these novel shopping experiences will look and feel remains largely unknown. Experts predict immersive metaverse shopping experien...
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