Ruri Takizawa, Vincenzo Iacoviello, Michelle K. Ryan, Clara Kulich
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Gender stereotypes may not influence the choice of female leaders: Experimental evidence from a crisis framed as social or economic during the COVID-19 pandemic
This research examined whether female (vs. male) leaders are preferred during a pandemic when stereotypically feminine leadership is deemed useful. We hypothesized that citizens prefer female (vs. male) politicians when the crisis is framed as a social (vs. economic) crisis because they believe it requires feminine (vs. masculine) leadership. In a pilot study and three online experiments with US residents (Ntotal = 1675), we manipulated crisis type or a leadership candidate's gender for a task force. While participants indicated that a crisis framed as social (vs. economic) required more feminine leadership, they did not appoint a woman more or rated her as more suitable for the social crisis (vs. economic crisis or a no-crisis situation). Furthermore, the female (vs. male) candidate was not perceived to possess more feminine leadership traits. Overall, participants did not rely on gender stereotypes when explicitly evaluating politicians. We discuss potential explanations for these unexpected results.
期刊介绍:
Topics covered include, among others, intergroup relations, group processes, social cognition, attitudes, social influence and persuasion, self and identity, verbal and nonverbal communication, language and thought, affect and emotion, embodied and situated cognition and individual differences of social-psychological relevance. Together with original research articles, the European Journal of Social Psychology"s innovative and inclusive style is reflected in the variety of articles published: Research Article: Original articles that provide a significant contribution to the understanding of social phenomena, up to a maximum of 12,000 words in length.