{"title":"本体论围栏领域中的合理一致性:定性研究中的学术术语问题化","authors":"Konstantinos Poulis, Ioannis Christodoulou","doi":"10.1177/14705931241230046","DOIUrl":null,"url":null,"abstract":"Ontology is implicitly or explicitly the impetus of any study. However, what are the implications of a scholarly field whose prevailing ontological assumptions and resultant epistemological commitments impede more nuanced theorizing? In this paper, we caution against theorizing norms in fields characterized by a non-diverse and non-inclusive set of ontological assumptions. We contend that editorial practices therein create a certain kind of methodological conformity and conduct, that is, an undue justification and explanatory overtones related to methods that are set against the predominant grain. Through a thematic review of qualitative papers in international marketing as a case in point, we argue against narrow onto-epistemological arsenals, we discuss the value of critical theorizing and put forward two modest proposals to address this kind of scholarly conformity in the future.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":3.4000,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Justificative conformity in ontologically ring-fenced fields: Problematizing the scholarly nomenclature in qualitative studies\",\"authors\":\"Konstantinos Poulis, Ioannis Christodoulou\",\"doi\":\"10.1177/14705931241230046\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Ontology is implicitly or explicitly the impetus of any study. However, what are the implications of a scholarly field whose prevailing ontological assumptions and resultant epistemological commitments impede more nuanced theorizing? In this paper, we caution against theorizing norms in fields characterized by a non-diverse and non-inclusive set of ontological assumptions. We contend that editorial practices therein create a certain kind of methodological conformity and conduct, that is, an undue justification and explanatory overtones related to methods that are set against the predominant grain. Through a thematic review of qualitative papers in international marketing as a case in point, we argue against narrow onto-epistemological arsenals, we discuss the value of critical theorizing and put forward two modest proposals to address this kind of scholarly conformity in the future.\",\"PeriodicalId\":48020,\"journal\":{\"name\":\"Marketing Theory\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.4000,\"publicationDate\":\"2024-01-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Marketing Theory\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/14705931241230046\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Theory","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/14705931241230046","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Justificative conformity in ontologically ring-fenced fields: Problematizing the scholarly nomenclature in qualitative studies
Ontology is implicitly or explicitly the impetus of any study. However, what are the implications of a scholarly field whose prevailing ontological assumptions and resultant epistemological commitments impede more nuanced theorizing? In this paper, we caution against theorizing norms in fields characterized by a non-diverse and non-inclusive set of ontological assumptions. We contend that editorial practices therein create a certain kind of methodological conformity and conduct, that is, an undue justification and explanatory overtones related to methods that are set against the predominant grain. Through a thematic review of qualitative papers in international marketing as a case in point, we argue against narrow onto-epistemological arsenals, we discuss the value of critical theorizing and put forward two modest proposals to address this kind of scholarly conformity in the future.
期刊介绍:
Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.