ФОРМУВАННЯ ЕКОЛОГІЧНОЇ ВІДПОВІДАЛЬНОСТІ ПРОВАЙДЕРІВ ПОСЛУГ ГОСТИННОСТІ НА ЗАСАДАХ СОЦІАЛЬНОГО ДІАЛОГУ

The hospitality industry, which is one of the biggest generators of negative impact on the environment, needs transformation and greening. The problem of implementing environmental responsibility among Ukrainian tourism service providers is not just a condition of their competitiveness, but a guarantee of the possibility of functioning and development in the future. The purpose of the study: identification of the parameters of the social dialogue implementation for the formation of ecologically responsible sustainable functioning and development of the hospitality sphere at the level of tourist destination. The subject of the study: theoretical principles and practical experience of implementing social dialogue at the local level. Research methods: general and special methods of scientific knowledge, namely abstraction, induction and deduction, analogy and qualitative comparison were used in the research process. The hypothesis of the study is that the only way to ensure the ecological sustainability of the hospitality sector is the conscious attitude of the local population, as providers of hospitality services, to the existing environmental problems and the desire to preserve the natural, recreational, historical and cultural resources of their own territory. The main results of the study: the analysis of the theoretical basis of the development of the concept of social dialogue and modern international and domestic experience regarding its implementation in the field of hospitality and tourism allowed to determine the parameters of the social dialogue implementation for sustainable ecological development of the hospitality sphere at the local level. The originality and practical significance of the study: the presented parameters of the introduction of social dialogue for the sustainable ecological development of the hospitality sphere at the local level reveal the essence of the process involving not only the local population, but also visitors to the region, who must be informed and responsible for observing the rules and conditions of stay and recreation in the territory of the community. Conclusions: the proposals presented in the study regarding the development of social dialogue for the formation of environmental responsibility of hospitality service providers at the local level are relevant and can be used to overcome the current crisis in the industry, which began during the pandemic and was deepened with the beginning of a full-scale war