采用数字化战略对竞争优势的影响:约旦银行业员工满意度的调节作用

Tayseer AL Afaishat, Maan Al-Maadhedee, Ismail Yamin
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引用次数: 0

摘要

数字战略是企业利用数字技术来实现业务目标、提高绩效,以及通过显著改善客户体验来增强竞争优势的方法之一。要成功实现竞争优势,就必须有效实施数字化战略。本研究旨在确定约旦银行业采用数字化战略对拥有竞争优势的影响,以及员工满意度的调节作用。数据收集自约旦 12 家银行的 397 名员工。采用 SPSS 软件对数据进行分析并检验假设。结果显示,采用数字化战略维度解释了竞争优势维度方差的 55.6%。数据、质量和灵活性分别解释了竞争优势方差的 45.8%、44.8% 和 47.3%。结果还显示,数字化战略维度(技术、数据、人力资源和运营)对竞争优势维度(质量、灵活性和成本)产生了积极影响。此外,研究结果还显示,员工满意度调节并增强了采用数字化战略与拥有竞争优势之间的关系。研究建议商业银行的决策者重视数字技术的应用,因为它能提高为客户提供服务的速度和质量。
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The impact of adopting the digital strategy on the competitive advantage: A moderating role of employee satisfaction in the Jordanian banking sector
Digital strategy is one of the methods adopted by organizations to use digital technology to achieve business goals, improve performance, and enhance competitive advantage by significantly improving customer experience. Success in achieving competitive advantage requires implementing the digital strategy effectively. The study aims to determine the impact of adopting the digital strategy on the possession of competitive advantage with the moderating role of employee satisfaction in the Jordanian banking sector. Data were collected from 397 employees working in twelve Jordanian banks. The SPSS software was used to analyze the data and test the hypotheses. The results show that adopting digital strategy dimensions explains 55.6% of the variance of competitive advantage dimensions. Data, quality, and flexibility explain 45.8%, 44.8%, and 47.3% of the variance of competitive advantage, respectively. Also, the results show a positive impact of digital strategy dimensions (technologies, data, human resources, and operations) on competitive advantage dimensions (quality, flexibility, and cost). Moreover, the results also show that employee satisfaction moderates and enhances the relationship between adopting the digital strategy and possessing competitive advantages. The study recommended that decision-makers in commercial banks pay attention to applying digital technology because it enhances the speed and quality of providing services to customers.
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来源期刊
CiteScore
2.90
自引率
0.00%
发文量
152
审稿时长
11 weeks
期刊介绍: The purpose of the journal is coverage of different aspects of management and governance, such as international organizations and communities’ management, state and regional governance, company’s management, etc. The key aspects of planning, organization, motivation and control in various areas and in different countries are subject of the journal''s scope. The journal publishes articles, which are focused on existing and new methods, techniques and approaches in the field of management. It publishes contemporary and innovative researches, including theoretical and empirical research papers.
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