动态商业环境中的战略管理实践

Putri Anahera Oganda, Rizky Fredrin Terizla
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摘要

本研究深入探讨了在动态变化的商业环境中运营的组织内部的战略管理实践。研究的主要目的是就企业如何巧妙地驾驭和调整其战略,以便在迅速而持续的变化中不仅经久不衰,而且茁壮成长,提供富有洞察力的观点。本研究采用了一种强有力的混合方法,将调查数据的定量分析与案例研究的定性分析相结合。定量分析包括收集和分析动态环境中各种企业的调查数据。这项调查旨在量化各种战略管理实践,通过统计分析了解不同战略的普遍性和有效性。与此同时,定性研究还包括对部分组织进行的深入案例研究。通过访谈、文件审查和直接观察,这一阶段试图揭示应对动态商业环境的具体战略实践的细微差别。这种双重方法的主要研究成果揭示了在动态环境中促进有效战略管理的因素。讨论强调了战略管理实践中的适应性、创新性和前瞻性规划的重要性。这些见解具有现实意义,为从事战略决策的实践者提供了宝贵的指导,有助于企业在动态环境中增强应变能力和竞争定位。此外,学者们可以将本研究作为进一步探索和发展战略管理领域理论的基础。总之,本研究大大有助于理解动态商业环境中的有效战略管理,使实践者和学者都能从中受益。
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Strategic Management Practices in Dynamic Business Environments
This research delves into an exploration of strategic management practices within organizations operating in dynamically changing business environments. The primary objective is to provide insightful perspectives on how businesses adeptly navigate and adapt their strategies to not only endure but thrive amid swift and continuous changes. Employing a robust mixed-methods approach, the study integrates quantitative analysis derived from survey data with qualitative examination through case studies. The quantitative facet involves collecting and analyzing survey data from a diverse array of businesses in dynamic environments. This survey aims to quantify various strategic management practices, offering statistical insights into the prevalence and effectiveness of different strategies. Simultaneously, the qualitative component encompasses in-depth case studies conducted on select organizations. Through interviews, document scrutiny, and direct observation, this phase seeks to unravel nuanced insights into specific strategic practices responding to dynamic business conditions. Key findings from this dual-method approach shed light on the factors contributing to effective strategic management in dynamic contexts. The discussion emphasizes the significance of adaptability, innovation, and proactive planning in strategic management practices. These insights have practical implications, offering valuable guidance for practitioners engaged in strategic decision-making, helping businesses enhance their resilience and competitive positioning in dynamic environments. Furthermore, scholars can use this study as a foundation for further exploration and theoretical development in the field of strategic management. In conclusion, this research significantly contributes to understanding effective strategic management amid dynamic business environments, benefiting both practitioners and scholars.
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